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Rate base: 825,000
Paid rate base: 725,000
Controlled rate base: 100,000

FREQUENCY 1X 3X 6X 10X 18X
DISCOUNT 3% 6% 10% 18%
 
4-color
Full page $68,800 $66,700 $64,700 $61,900 $56,400
2/3 page $55,200 $53,500 $51,800 $49,600 $45,200
1/2 page $44,800 $43,400 $42,100 $40,300 $36,700
1/3 page $33,800 $32,800 $31,800 $30,400 $27,700
1/4 page $22,000 $21,300 $20,700 $19,800 $18,000
 
2-color
Full page $63,100 $61,200 $59,300 $56,700 $51,700
2/3 page $50,500 $49,000 $47,500 $45,500 $41,400
1/2 page $41,100 $39,900 $38,600 $37,000 $33,700
1/3 page $31,000 $30,100 $29,100 $27,900 $25,400
1/4 page $20,300 $19,700 $19,100 $18,200 $16,600
 
Black & white
Full page $57,400 $55,700 $53,900 $51,700 $47,100
2/3 page $46,000 $44,600 $43,200 $41,400 $37,700
1/2 page $37,300 $36,200 $35,100 $33,600 $30,600
1/3 page $28,200 $27,400 $26,500 $25,400 $23,100
1/4 page $18,500 $17,900 $17,300 $16,600 $15,100
 
Covers
2nd $86,000
3rd $83,700
4th $90,700

Note: Rates stated are gross.

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