Parents

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Delivering Educated, Sophisticated Parents

AUDIENCE
Total Adults: 4,990,000
Total Women: 4,357,000

Age Adults Women
18-34 60.0% 61.6%
18-49 90.0% 89.7%
25-49 67.9% 65.3%
Median age 32.0 32.0
 
Children in Household
Any children 82.1% 81.5%
Children <2 31.7% 32.6%
Children 2-5 48.7% 48.5%
Children 6-11 37.7% 37.3%
 
Education and Employment
Attended/graduated college+ 51.3% 50.1%
Employed 62.3% 59.1%
 
Household Income
HHI $50,000+ 49.7% 48.6%
HHI $75,000+ 31.3% 30.7%
HHI $100,000+ 18.2% 17.7%
Median $49,727 $48,801
 
Readers per copy
Adults 4.39 3.83
Source: MRI Spring 2006

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