Research

Our Research Capabilities

Meredith is committed to innovation when it comes to gleaning actionable insights and measuring campaign success. Access to qualitative and quantitative resources, using both traditional and dynamic approaches, enables us to deliver best-in-class solutions tailored to our customers’ strategic goals.

Other Meredith Marketing Capabilties

  • Shopping Confessions

    Women are ready to shop again. Nearly two years of COVID-19 have given them the space and time to reorganize and reprioritize their lives. But unlike during the 2020 holiday season, the wide availability of vaccines is empowering them to return to stores. The question for retailers is: What do they have to do to keep women coming back?

     

    Message to brands:
    Activating on emerging shopping trends and tailoring those experiences to the needs of Gen Z, Millennials and Boomers will put you in a better position to win women over and create repeat customers.

     

    Action steps for marketers:
    This holiday season is a unique opportunity to reintroduce stores to the rising generations of shoppers. They can seize it – or risk becoming ghosts of shopping seasons past.

     

    To schedule a presentation of the full report or insights customized to your brand, contact your Meredith Sales Representative or Britta Cleveland, SVP/Research Solutions at Britta.Cleveland@meredith.com

  • Exponential Z

    Gen Z represents America’s future and is the most diverse generation. In partnership with The Harris Poll, Meredith presents the second annual exclusive national survey on the modern woman, focusing on emerging trends among America’s youngest and most multi-culturally diverse cohort – Gen Z.

     

    Message to brands:
    Gen Z represents your future buyers and expects to be reflected in order to drive brand love

     

    Action steps for marketers:
    Now is the time to learn about what drives them & differentiates them from Millennials (and older cohorts)

     

    To schedule a presentation of the full report or to get insights by cohort (Black, Asian, Latina, 1st/2nd Generation or LGBTQ+ Gen Zs) or insights customized to your brand, contact your Meredith Sales Representative or Britta Cleveland, SVP/Research Solutions at Britta.Cleveland@meredith.com

  • Post-Normal Consumer Study

    Meredith conducted a multiphase research study to understand the psychological, physical and financial impact of the coronavirus pandemic on American female consumers, how their spending habits have changed, and what marketing messages are likely to resonate with them. A segmentation was developed to answer these questions and has been modeled onto Meredith’s 180 million consumer database for content and advertising activations by business partners.

     

    Message to brands and marketers:

    Meredith identified seven distinct segments of female consumers based on their demographics, psychographics and experiences during the pandemic. Learn how the segments differ from one another to tailor your marketing messages and effectively connect with your target consumers.

     

    To schedule a presentation of study findings or insights customized to your brand, contact your Meredith Sales Representative or Britta Cleveland, SVP/Research Solutions at Britta.Cleveland@meredith.com

  • Measurement Innovation

    Meredith customizes a measurement process based on each client’s individual goals and evaluates campaign impact on each stage of the purchase path. From “brand awareness” to our own industry-leading Sales Guarantee, we partner with leaders in the field to offer marketers the best accountability tools:

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