Research

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Our Research Capabilities

Meredith is committed to innovation when it comes to gleaning actionable insights and measuring campaign success. Access to qualitative and quantitative resources, using both traditional and dynamic approaches, enables us to deliver best-in-class solutions tailored to our customers’ strategic goals.
  • Burnout Flashpoint

    In partnership with The Harris Poll, Meredith presents an exclusive national survey examining the epidemic-level of stress women are facing today, the challenges of maintaining wellness, and how brands can be part of the solution.

    • The message to brands: More than ever, women are looking for brands to be their partner in combatting burnout (not adding to it)
    • Action steps for marketers: Become an indispensable ally to women in the age of burnout

     

    To schedule a presentation of the full report or to get customized insights that relate to your brand, please contact your Meredith Sales Representative or Britta Cleveland, SVP/Research Solutions at  Britta.Cleveland@meredith.com

  • Entertainment Weekly Fandom

    As the leading consumer media brand for entertainment fans, Entertainment Weekly (EW) partnered with Insight Strategy Group and Fizziology to develop industry-leading authority on the fan experience. Using TV fandom as a microcosm for fandom at large, EW conducted a multi-phase research study to better understand how fandom is born, identify the underlying psychological drivers and need states that spark fandom, and explain how it grows and thrives.  The EW Fandom study provides a framework for how content brands and advertisers can create, target, reach and engage fan audiences.​

  • Meredith New Home Buyer

    Meredith conducted a landmark, national study of recent home buyers and real estate agents to better understand the current dynamics, drivers and pain-points for home purchasing. This multi-method study includes a segmentation of recent home buyers and a deep-dive into home buying trends that real estate agents are witnessing. Data sources include qualitative and quantitative research, social listening insights, and online traffic metrics. The resulting research is ripe for use in editorial, advertising sales, sponsored content, and brand licensing.

  • Consumer Insights

    With insights at the heart of what we do — driving editorial direction and the advertiser solutions we recommend — Meredith offers critical market intelligence about our core consumer. Our proprietary resources include:

    • Real Women Talking: Meredith’s private, invitation-only online community of 300 women, age 25-64, who share a passion for family, home and personal development. Facilitated by industry leader C Space.
    • Meredith Voices Consumer Panel: Meredith’s online panel of 150,000 women who have opted in to participate in ongoing research across all of Meredith’s print and digital brands.

    Our branded tools allow us to:

    • Uncover attitudes, preferences and motivations towards a category or brand
    • Test which brand features and benefits will drive purchase consideration
    • Gather insights about your brand and competitors
    • Explore marketplace opportunities
    • Elicit feedback on marketing concepts
    • Test creative impact and engagement
    • Fine-tune messaging
    • Collect verbatims and testimonials
  • Measurement Innovation

    Meredith customizes a measurement process based on each client’s individual goals and evaluates campaign impact on each stage of the purchase path. From “brand awareness” to our own industry-leading Sales Guarantee, we partner with leaders in the field to offer marketers the best accountability tools:

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