Research

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Our Research Capabilities

Meredith is committed to innovation when it comes to gleaning actionable insights and measuring campaign success. Access to qualitative and quantitative resources, using both traditional and dynamic approaches, enables us to deliver best-in-class solutions tailored to our customers’ strategic goals.
  • Exponential Z

    Gen Z represents America’s future and is the most diverse generation. In partnership with The Harris Poll, Meredith presents the second annual exclusive national survey on the modern woman, focusing on emerging trends among America’s youngest and most multi-culturally diverse cohort – Gen Z.

     

    Message to brands:
    Gen Z represents your future buyers and expects to be reflected in order to drive brand love

     

    Action steps for marketers:
    Now is the time to learn about what drives them & differentiates them from Millennials (and older cohorts)

     

    To schedule a presentation of the full report or to get insights by cohort (Black, Asian, Latina, 1st/2nd Generation or LGBTQ+ Gen Zs) or insights customized to your brand, contact your Meredith Sales Representative or Britta Cleveland, SVP/Research Solutions at Britta.Cleveland@meredith.com

  • Post-Normal Consumer Study

    Meredith conducted a multiphase research study to understand the psychological, physical and financial impact of the coronavirus pandemic on American female consumers, how their spending habits have changed, and what marketing messages are likely to resonate with them. A segmentation was developed to answer these questions and has been modeled onto Meredith’s 180 million consumer database for content and advertising activations by business partners.

     

    Message to brands and marketers:

    Meredith identified seven distinct segments of female consumers based on their demographics, psychographics and experiences during the pandemic. Learn how the segments differ from one another to tailor your marketing messages and effectively connect with your target consumers.

     

    To schedule a presentation of study findings or insights customized to your brand, contact your Meredith Sales Representative or Britta Cleveland, SVP/Research Solutions at Britta.Cleveland@meredith.com

  • The Rise of Brand Purpose

    Women are universally committed to helping others and making a difference in their world, and brands have seen the need to reflect this commitment.  Women expect the brands she buys to demonstrate a broader sense of purpose, and this past year COVID-19 has only amplified the importance of brand actions in consumer perception.

     

    Message to brands:

    Brands can no longer lure consum­ers with marketing platitudes. They are now expected to inform and educate the public and make a positive contribution to the world around them.

     

    Actions steps for marketers:

    Learn about the evolving expectations from consumers and how to navigate potential missteps in establishing, communicating and acting upon potential brand purpose initiatives.

     

    To schedule a presentation of the full report or to receive more detailed findings, contact your Meredith Sales Representative or Britta Cleveland, SVP/Research Solutions at Britta.Cleveland@meredith.com

  • Measurement Innovation

    Meredith customizes a measurement process based on each client’s individual goals and evaluates campaign impact on each stage of the purchase path. From “brand awareness” to our own industry-leading Sales Guarantee, we partner with leaders in the field to offer marketers the best accountability tools:

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