Digital

Whatever she needs, whenever she wants, wherever she is. With mobile accounting for over 50% of our traffic, Meredith builds best-in-class content and tools suited to our users’ mobile-first lifestyle. Our innovative mobile ad products serve her use of the device as a “personal command center” and outperform the industry average by 30%.

A dynamic, deep and daily dialogue. Engagement comes from real relationships with consumers. Meredith brands inspire deep dialogue on a daily basis, connecting with a network of influencers and enthusiasts who become our biggest brand advocates. Meredith’s highly-engaged social universe is expanding, with a wealth of opportunities for our advertising partners. The Meredith Gamma Network is a proprietary pool of bloggers and brand loyalists with affinities that align with Meredith’s core content pillars — food, home, parenting, beauty and lifestyle. By tapping into this circle of influencers, we offer our advertising partners unparalleled scale and reach, delivering accountability metrics and full transparency. ​Meredith Social Footprint:

• 14.6M+ Facebook fans
• 2.5M+ Twitter followers
• 1.7M+ Pinterest followers
• 13,000+ Bloggers & Influencers

 A big impact on the small screen. With a long history in sight, sound and motion, Meredith Digital delivers 40M+ video views monthly, through three distinct opportunities.

• Short-Form Video: More than 62,000 original, short-form videos on everything from manicures to home makeovers, playdates to date night, bring our brands’ trusted content to life. We empower women while offering advertising partners pre-roll opportunities that thematically align with their brands.
• ​Meredith Originals: A dynamic slate of original series distributed across web, mobile, tablet, YouTube and connected TV, captivates and activates millions of fans. We deliver opportunities for exclusive sponsorship of high-quality productions, delivered to a premium audience, with organic integration in select episodes.
• Custom Video: Leveraging our content creation expertise, Meredith works with advertising partners to produce exclusive, brand-integrated video that aligns with their objectives, resonates with target audiences, and is “ownable” for distribution across all platforms.​

Get on the list. Get in the basket. Get on the plate. Meredith Digital is uniquely able to serve its “omni-channel” shopper with hyper-local, hyper-targeted ad units at scale — online or via mobile. These enhanced shopping units provide real value to consumers and supercharged, actionable analytics for advertising partners. Meredith Shopper Marketing products target by:

• Recipe Ingredient
• Category
• Search Term or Brand
• Retailer Location
• Items In Her Cart

First-party data is our differentiator. Meredith’s breadth and depth of first-party data allow us to target audiences through various channels, devices and platforms — including print, online, mobile, video and email. Our 100 million-strong consumer database and 60 million unique visitors provide industry-leading, first-party data at scale. Combined with our direct, loyal, long-standing relationships, we ensure premium quality. And, with a team of 45+ data analysts and scientists, we continuously identify insights, trends and shopper intent that can be leveraged to drive our products and services.

High-quality, efficient audiences at scale. Meredith's Private Marketplace (PMP) solution enables clients, agencies, agency trading desks and DSPs to efficiently access high-quality inventory and audiences across a variety of different platforms, formats and packages — with transparency and in real-time. By leveraging Meredith's ad technology partnerships, buyers can access inventory thru Real Time Bidding-enabled buying platforms using Deal ID. What makes Meredith's Private Marketplace unique:

• Progressive Set Up - Meredith's PMP is prioritized ABOVE direct in our stack, allowing more access to scale and early session impressions for PMP buyers, while still honoring guarantees of direct buyers
• Hybrid Approach - We offer programmatic-only and integrated programmatic deals via our direct sales team
• "Falling Floors" - We reward digital direct spend with lower PMP auction floors
• Data Performance - Our first party and proprietary data is available only in our PMP, not in our open marketplace

Custom experiences in a trusted environment. Meredith Digital has been at the forefront of native advertising for over 15 years, when AllRecipes.com first offered branded recipe integration. Today, our Native Buzz Platform offers marketers rich, integrated opportunities within our premium content, driving better performance and viewability among a highly engaged audience at scale. Marketers can provide their own articles, images and video or leverage the in-house resources of Meredith’s award-winning content marketing division.

Why just buy impressions when you can make real ones? At Meredith Digital, we know what makes women click. Our award-winning creative team helps brand marketers make valuable consumer connections with creative solutions that engage, empower, and entertain. Whether it’s a custom destination, rich media or video, we deliver performance across all platforms.

Quantify the impact of your investment. We stand behind our media products because we know they work, and we’re committed to accountability metrics that quantify the impact of a Meredith Digital investment and guarantee:

• Delivery on advertiser KPIs
• A qualified, triple-audited audience
• Optimized viewability

Meredith’s industry-leading accountability partners include:

• Mlab
• Moat
• Integral Ad Science
• Spider.io
• Nielsen
• comScore
• RealVu
• Adtricity
• Krux
• VideoHub