Pretty genius, pretty fun, pretty gorgeous.

Nothing compares to feeling pretty. It inspires confidence, encourages you to be your best, and at times dares you to do things you’ve never done before. Meet The Pretty, a social-first video franchise designed to inspire women by making beauty fun. The Pretty taps into the collective expertise of beauty-obsessed editors across People, InStyle, REAL SIMPLE, and HelloGiggles, to create a one-of-a-kind video franchise that’s both humorous and informative. It’s like getting advice from your best friend who just happens to be a beauty expert.
  • 45MM+

    Collective social fans
  • 780MM

    Monthly social views
  • 250K

    Facebook followers
  • 132K

    Instagram followers