Inspiration for life and home.

Magnolia Journal is a new lifestyle magazine based on Chip and Joanna Gaines’ powerhouse brand, Magnolia. The quarterly publication offers fresh inspiration for life and home in each new season, and encourages readers to create or improve the space–and the life–they love.

Chip and Joanna provide unique and actionable ideas for home projects and décor, tips for outdoor living and gardening, and ways to celebrate holiday and everyday gatherings with family, friends and food.

Brand Footprint

  • 5.6MM

    Readers*
     

  • 1.2MM

    Rate base
     

  • $110,867

    Median HHI*
     

  • 84%

    Own home*


    *Source: MRI Fall 2018, Base: Adults

  • 71%

    Married*
     

  • 29%

    Millennials*
     

  • 48

    Median age*
     

  • 85%

    Female
     
With the Meredith Sales Guarantee, we became the first publisher to measure and guarantee the incremental sales impact of magazine and digital advertising.
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New & Noteworthy

  • Named One of Ad Age's 2017 Magazines of the Year

  • 2017 Hottest Newcomer

    on Adweek's Annual Hot list

  • Winners:

    Full Issue/Use of Typography/Design, New Magazine

  • Honorable Mentions:

    Cover Design/Overall Design/Use of Illustration/Use of Photography

Contacts