Inspiration for life and home.

The Magnolia Journal is a new lifestyle magazine based on Chip and Joanna Gaines’ powerhouse brand, Magnolia. The quarterly publication offers fresh inspiration for life and home in each new season, and encourages readers to create or improve the space–and the life–they love.

Chip and Joanna provide unique and actionable ideas for home projects and décor, tips for outdoor living and gardening, and ways to celebrate holiday and everyday gatherings with family, friends and food.

Brand Footprint

  • 5.6MM

    Readers*
     
  • 1.2MM

    Rate base
     
  • $110,867

    Median HHI*
     
  • 84%

    Own home*


    *Source: MRI Fall 2018, Base: Adults
  • 71%

    Married*
     
  • 29%

    Millennials*
     
  • 48

    Median age*
     
  • 85%

    Female
     

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