#SeeHer

Meredith is committed to the accurate representation of women in media

• Reaching 86% of all U.S. women, we are the true face of the American woman. We therefore are committed to representing her accurately and respectfully across all our distribution channels.

• Meredith brands are currently being reviewed for GEM™ certification.

Did You Know?
• 91% of women say advertisers don’t understand them

• 55% of adults believe that women are portrayed negatively in programming

• Only 44% of women say they see themselves reflected in the women they see in media

• 30% ROI increase in ads and programming that realistically portray women and girls

• 5% of ads feature women only, while 25% of ads feature men only

Sources: Greenfield Online for Arnold’s Women’s Insight Team; Bloomberg; Unilever; TiVo Research; JWT Intelligence

About #SeeHer

Led by the Association of National Advertisers (ANA), the largest marketing and advertising association in the U.S.

 

The goal of #SeeHer is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women earning the right to vote.

About GEM™

The ANA has adopted a data-tracking Gender Equality Measure (GEM™) to help identify best-in-class advertising and programming that supports girls and women.

 

The GEM™​ metric quantifies consumer reaction to the portrayal of women in advertising and programming.

 

GEM™-measured ads that portray women and girls most accurately drive increased purchase intent and brand reputation.