SEEHER

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Meredith is committed to the accurate representation of women in media

• Reaching 86% of all U.S. women, we are the true face of the American woman. We therefore are committed to representing her accurately and respectfully across all our distribution channels.

• Meredith brands are currently being reviewed for GEM™ certification.

Did You Know?
• 91% of women say advertisers don’t understand them

• 55% of adults believe that women are portrayed negatively in programming

• Only 44% of women say they see themselves reflected in the women they see in media

• 30% ROI increase in ads and programming that realistically portray women and girls

• 5% of ads feature women only, while 25% of ads feature men only

Sources: Greenfield Online for Arnold’s Women’s Insight Team; Bloomberg; Unilever; TiVo Research; JWT Intelligence

About SEEHER

Led by the Association of National Advertisers (ANA), the largest marketing and advertising association in the U.S.

 

The goal of SEEHER is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women earning the right to vote.

About GEM™

The ANA has adopted a data-tracking Gender Equality Measure (GEM™) to help identify best-in-class advertising and programming that supports girls and women.

 

The GEM™​ metric quantifies consumer reaction to the portrayal of women in advertising and programming.

 

GEM™-measured ads that portray women and girls most accurately drive increased purchase intent and brand reputation.