WOOD® DIRECT RESPONSE ADVERTISING RATES

RATE CARD

Effective February 2007 issue

Rate Base: 550,000

 
1 issue
3 issues 12%
5 issues 18%
7 issues 25%
Best-Ever Titles
3 issues Best-Ever Titles
12%
4-Color
Page  
$55,710
$49,025
$45,682
$41,782
$10,126
$8,911
2/3 Page
43,645
38,408
35,789
32,734
8,126
7,151
1/2 Page or Digest
39,376
34,651
32,288
29,532
7,161
6,302
1/3 Page
30,892
27,185
25,331
23,169
5,612
4,939
1/4 Page
23,329
20,529
19,130
17,497
4,245
3,736
1/6 Page
15,557
13,690
12,757
11,668
2,828
2,488
1/12 Page
7,811
6,874
6,405
5,858
1,416
1,246
Black & 1 Color
Page
$47,782
$42,048
$39,182
$35,837
$8,688
$7,645
2/3 Page
37,997
33,438
31,158
28,498
6,913
6,084
1/2 Page or Digest
31,345
27,583
25,703
23,508
5,694
5,011
1/3 Page
21,658
19,059
17,760
16,244
3,936
3,464
1/4 Page
16,410
14,441
13,457
12,308
2,982
2,624
1/6 Page
10,937
9,624
8,968
8,203
1,985
1,746
1/12 Page
5,474
4,817
4,488
4,105
998
878
Black & White
Page  
$39,447
$34,714
$32,347
$29,586
$7,172
$6,311
2/3 Page
27,573
24,264
22,610
20,680
5,011
4,409
1/2 Page or Digest
23,329
20,529
19,130
17,497
4,245
3,736
1/3 Page
16,262
14,311
13,335
12,197
2,955
2,600
1/4 Page
12,690
11,167
10,406
9,518
2,305
2,028
1/6 Page
8,225
7,238
6,744
6,168
1,494
1,315
1/12 Page
4,317
3,799
3,540
3,237
789
694

Bleed add 15%. No charge for gutter bleed.