WOOD® Online Programs and Ad Rates

Section Sponsors
The WOOD Online sections listed below receive more than 155,000 unique visitors per month. An advertiser can sponsor any one of these highly visited areas below with a 120 x 60 pixel logo.

  • Shop Tip of the Day
    We offer a new woodworking shop tip every day of the week.
  • Downloadable Plan
    We offer a free and different downloadable woodworking plan each month. Each of these plans normally sell in the WOOD Store® for $5.95 or more.
  • Tool Sweepstakes
    Each month, WOOD Online hosts a woodworking tool sweepstakes.
  • Idea Shop Tours
    Need help planning a new workshop? Or maybe you've got the urge to reorganize the one you have now. Either way, you've come to the right place.
  • WOOD magazine Online Index
    Find articles and woodworking projects from past issues of WOOD magazine with our searchable index.

Section Sponsor logos are $1,000/month, and the logos must:

  • Measure 120 x 60 pixels (60 pixels is the height)
  • Maximum file size of 9K
  • Animations limited to three loops
  • Provide us with the click-thru URL and alt text (this is the text that you see when your mouse passes over the banner)

Web Partners
For maximum visibility, Web Partner logos (not banners) appear on the right-hand side of the top seven most-visited pages at WOOD Online, including the home pages for the Discussion Groups, Wood Profiles, Woodworker's Software, Shop Tips, Idea Shop* Tours, and others. Each of these pages contain four positions (top to bottom) with three to five sponsor logos, in a rotation, in each of the positions. On the average, a Web Partner logo will show up 20 – 33 percent of the time for an average of more than 200,000 impressions per month.
Web Partners logos are $1000/month, and the logos must:

  • Measure 120 x 60 pixels (60 pixels is the height)
  • Maximum file size of 9K
  • Animations limited to three loops
  • Provide us with the click-thru URL and alt text (this is the text that you see when your mouse passes over the banner)

Downloadable Content Sharing
The WOOD Store at WOOD Online is now the premiere online source for downloadable woodworking plans and information. Currently, the WOOD Store has more than 500 WOOD-magazine tested Plans and Articles to choose from. Each download can be leased to other internet sites on a monthly basis. This allows other sites to add high-quality content at a fraction of the cost of producing the information themselves. These are the same plans and articles that normally sell in the WOOD Store for $5.95 or more.
Downloadable plans and articles are $500/month each.

Banner Placements on WOOD Onilne and the WOOD Mall

  • $35 CPM (page views)
    Minimum purchase of 20,000 page views ($700) on a rotation of 80 percent of the pages at WOOD Online
  • $33 CPM (page views)
    Minimum purchase of 50,000 page views ($1,650) on a rotation of 80 percent of the pages at WOOD Online
  • $30 CPM (page views)
    Minimum purchase of 100,000 page views ($3,000) on a rotation of 80 percent of the pages at WOOD Online
  • $25 CPM (page views)
    Minimum purchase of 500,000 page views ($12,500) on a rotation of 80 percent of the pages at WOOD Online
  • $20 CPM (page views)
    Minimum purchase of 1,000,000 page views ($20,000) on a rotation of 80 percent of the pages at WOOD Online

Banner Specifications

  • Banner size must be 728 x 90 pixels (90 pixels is the height)
  • Maximum file size of 30K
  • Animation is limited to three loops
  • Banners randomly rotate with other advertisers' banners throughout the site
  • Banner needs to be in .gif format, not .jpg.
  • Please provide us with the click-thru URL and alt text (this is the text that you see when your mouse passes over the banner)
  • The location where we can pick up the banner (or, you can e-mail it to us—banners should be e-mailed to wood@designmatters.com atleast five business days before start date.)
  • The URL you want the click-through directed to
  • All fees are NET to WOOD Online

WOOD Online Newsletter Inclusions

  • The WOOD Online Newsletter is delivered electronically around the 1st and 15th of each month to more than 95,000 woodworkers.
  • Currently more than 70 percent of our Internet audience can read our html newsletter, and the others simply see it as text. Each newsletter contains a link to the Web page if they can't view the html version. Click here to view a sample of an html newsletter.
  • Newsletters go only to people who have registered for it. We don't spam.
  • Less than 15 percent of each newsletter is used for promotion, providing advertisers with greater impact for their products or services.
  • Newsletter inclusions are $750 each, with discounts available for two or more inclusions.
  • Each promotion is limited to four sentences and one link per mention. An image can be included, but it cannot exceed 100 pixels wide.

Online Events

  • For maximum exposure to your internet site, WOOD has created online events, such as the Shape Up Your Workshop month-long program for Delta/Porter Cable. These sections carry just your brands and products and are promoted in WOOD magazine and WOOD Online.

Online Information 312-853-1225

 

printable version printable version

 

 

©  Meredith Corporation 2003

ˆ back to top