WOOD® Magazine Programs & Advertising Opportunites

EXCLUSIVE ONLINE SPONSORSHIPS
WOOD Online is the leading online woodworking destination among all woodworkers for its extensive information. Our loyal users visit WOOD Online regularly for the ever-changing information. Capitalize on the growing web traffic, user loyalty and shop-proven information with exclusive sponsorship opportunities.

Section Sponsorships & Online Newsletter
All section sponsorships are exclusive for 30 days and receive a skycraper ad and logo placement as the presenting sponsor.

WOODVision™
Price $3,500/month
Woodworkers turn to WOOD® Magazine as their guide to learning more about woodworking because of our extensive shop-proven content. We have taken that a step further with WOODVision™. WOODVision is a free on-demand woodworking video library. With more than half of all homes now having high-speed internet service, all a user needs is a broadband connection and a computer to quickly and easily view videos. These four- to seven-minute full-motion videos complement technique, project, and product articles in WOOD Magazine. Users are encouraged to visit WOODVision through mentions and icons in WOOD Magazine, WOODMagazine.com, and WOOD Online newsletters. Two or more videos are added per issue.

WOOD Online Slide Shows
Price: $1,500/month

Woodworkers are information-hungry. They always want to see and learn more. The WOOD Online Slide Shows give readers additional insight into how projects are built, tips and techniques, a tour of the WOOD Shop, and much more. Two new slide shows are added per issue to supplement content within that issue.

Woodworking Basics
Price: $1,000/month

Woodworking Basics is the one-stop shop for the latest WOOD Magazine content. Information includes: category-specific articles, project plans, tips, charts, and more.

WOOD Online Newsletter
Price: $3,325/newsletter

The WOOD Online Newsletter is delivered on the 1st and the 15th of each month (excluding summer months, when it is only published on the 1st) to 95,000 opted-in subscribers. Less than 15 percent of each newsletter is used for promotion, providing you with greater impact for your message. Click here to view a sample of a WOOD Online newsletter.

Skyscraper specs:

  • Measure 160px wide by 600px tall
  • Maximum file size of 30K
  • Provide us with the click-thru URL and alt text (this is the text you see when your mouse passes over the banner)
  • Due 7 days prior to contract start date

OTHER ONLINE OPPORTUNITIES

Online Events
Contact your sales rep for pricing
The editors and web designers of WOOD will work with you to customize a 30-day online event hosted on WOODMagazine.com. Online events provide users new topic-specific info, which presents you with an engaged qualified audience. Examples of previous, highly visited online events include Delta’s Shape Up Your Workshop and Irwin’s Secrets to Clamping Success. Some content can be used on your company website for an additional fee. Your customized WOOD Online event will be promoted extensively through the WOOD Magazine homepage, WOOD Online forum mentions, WOOD Online newsletter mentions, banner ads, and a web partner button.

Downloadable Content Sharing
$500/per plan
The WOOD Store is the premier online source for downloadable woodworking plans and information, with almost 1,000 WOOD magazine tested plans and articles. These plans and articles, which normally sell in the WOOD Store for $5.95 and up, can be leased to your Web site on a monthly basis. This allows you to add high-quality content at a fraction of the cost of producing the information yourself.

WOOD Online Newsletter Inclusions
Price: $750/inclusion
The WOOD Online Newsletter is delivered electronically around the 1st and 15th of each month to more than 95,000 woodworkers.

Currently, more than 70 percent of our Internet audience can read our html newsletter, and the others simply see it as text. Each newsletter contains a link to the Web page if they can't view the html version. Click here to view a sample of an html newsletter.

  • Newsletters go only to people who have registered. We don't spam.
  • Less than 15 percent of each newsletter is used for promotion, providing you with greater impact for your products or services.
  • Each promotion is limited to four sentences and one link per mention. An image can be included, but it cannot exceed 100 pixels wide.
  • Discounts are available for two or more inclusions.
  • Content is due 5 days prior to newsletter delivery date.

ONLINE ADVERTISING OPPORTUNITIES

Banner Placements on WOODMagazine.com

  • $35 CPM (page views) Minimum purchase of 20,000 page views ($700) on a rotation of 80 percent of the pages
  • $33 CPM (page views) Minimum purchase of 50,000 page views ($1,650) on a rotation of 80 percent of the pages
  • $30 CPM (page views) Minimum purchase of 100,000 page views ($3,000) on a rotation of 80 percent of the pages
  • $25 CPM (page views) Minimum purchase of 500,000 page views ($12,500) on a rotation of 80 percent of the pages
  • $20 CPM (page views) Minimum purchase of 1,000,000 page views ($20,000) on a rotation of 80 percent of the pages

Banner Specifications

  • Banner size must be 728 x 90 pixels (90 pixels is the height)
  • Maximum file size of 30K
  • Animation is limited to three loops
  • Banners randomly rotate with other advertisers' banners throughout the site
  • Banner needs to be in .gif format, not .jpg.
  • Please provide us with the click-thru URL and alt text (this is the text that you see when your mouse passes over the banner)
  • The location where we can pick up the banner (or you can e-mail it to us—banners should be e-mailed to wood@designmatters.com at least five business days before start date)
  • The URL you want the click-through directed to
  • All fees are NET to WOOD Online

Web Partners
Price: $1,000/month

For maximum visibility, Web Partner logos appear on the right-hand side of 95 percent of the pages on WOODMagazine.com. Each of these pages contains four positions (top to bottom), with three to five sponsor logos, in a rotation, in each of the positions. On the average, a Web Partner logo will show up 20 to 33 percent of the time for an average of more than 200,000 impressions per month.

Web Partners logos must:

  • Measure 120 x 60 pixels (60 pixels is the height)
  • Have a maximum file size of 9K
  • Limit animations to three loops
  • Provide us with the click-thru URL and alt text (this is the text that you see when your mouse passes over the banner)

WOOD ONLINE PACKAGES
WOOD Online Packages provide you with a cost-effective way to give you exposure in multiple ways throughout WOODMagazine.com

Gold Package
Price: $8,525

  • Section Sponsor (Slide Show or Woodworking Basics)
  • Newsletter Sponsor
  • Newsletter Mention
  • Banners (100,000 banner views per month)
  • Web Partner
  • Total value of the Gold Package individual components: $9,475

Silver Package
Price: $6,160

  • Newsletter Sponsor
  • Newsletter Mention
  • Banners (50,000 banner views per month)
  • Web Partner
  • Total value of the Silver Package individual components: $6,625

Bronze Package
Price: $4,700

  • Newsletter Sponsor
  • Newsletter Mention
  • Banners (20,000 banner views per month)
  • Total value of the Bronze Package individual components: $4,950

 

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