|
As part
of WOOD's commitment
to bring advertisers
new insights about
the woodworking marketplace,
WOOD has developed
an exclusive research
initiative, The WOOD
Enthusiast Panel™.
The Panel provides
advertisers with timely,
market-sensitive information
about the consumer
purchasing dynamics,
including data on
brand awareness, category
trends and woodworking
habits and skill levels.
The WOOD Enthusiast
Panel™ was formed
to provide marketers
with:
- A continuous profile
of woodworkers'
behaviors, activities
and needs
- An ongoing picture
of what drives consumer
purchases in the
woodworking industry
- A profile of WOOD
Magazine readers
and what they look
for in woodworking
products
| Avg.
# of years
woodworking |
16.6 |
| Avg.
# of projects
completed
per year |
12.8 |
| Avg.
hours spent
woodworking
per week |
12.8
|
| Plan
to buy Benchtop/Stationary
tools next
year |
61% |
| Plan
to buy Portable
Power tools
next year |
40% |
| Plan
to purchase
miscellaneous
tools &
supplies
next year |
25% |
|
|
97%
/ 3% |
|
90% |
|
57.1 |
|
$67,200 |
|
79% |
|
45% |
|
55% |
|
13% |
|
94% |
|
$177,200
|
|
|
