| Avg. # of years woodworking |
17.4 |
| Avg. # of projects completed per year |
7.5 |
| Avg. hours spent woodworking per week |
8.3 |
| Avg. $ spend on tools/supplies past year |
$1,590 |
| Avg. $ spent on workshop since began woodworking |
$11,450 |
| Spend 1.4 hours with each issue of WOOD (average) |
| 82% save their issue for future reference |
| 63% agree/strongly agree that they enjoy looking at advertising in WOOD magazine |
| 85% agree that WOOD is the #1 woodworking magazine for project plans, ideas, and tools |
| Male/Female Ratio |
97/3 |
| Median Age |
59 |
| Married |
84% |
| Median Household Income |
$71,700 |
| Attended/Graduated College |
64% |
| Employed in Woodworking |
21% |
| Home Ownership |
98% |
| Median Home Value |
$222,600 |
