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As part
of WOOD's commitment
to bring advertisers
new insights about
the woodworking marketplace,
WOOD has developed
an exclusive research
initiative, The WOOD
Enthusiast Panel™.
The Panel provides
advertisers with timely,
market-sensitive information
about the consumer
purchasing dynamics,
including data on
brand awareness, category
trends and woodworking
habits and skill levels.
The WOOD Enthusiast
Panel™ was formed
to provide marketers
with:
- A continuous profile
of woodworkers'
behaviors, activities
and needs
- An ongoing picture
of what drives consumer
purchases in the
woodworking industry
- A profile of WOOD
Magazine readers
and what they look
for in woodworking
products
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