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Audience
(000)
 %Comp Index
Demographics
Total Adults
4,407
100.00
100
Total Women
3,550
80.6
156
Age
25-54
2,897
65.7
116
35-49
1,689
38.3
129
35-56
2,215
50.3
129
55+
1,285
29.2
96
MEDIAN AGE: 47.1 YEARS
Household Income
$50,000+
3,166
71.8
129
$75,000+
2,497

56.7
158
$100,000+
1,895
43.0
189
MEDIAN HHI: $87,185
Children
Any Children
1,817
41.2
100
Marital Status
Married
2,859
64.9
116
Home Ownership
Own Home
3,679
83.5
120
MEDIAN HOME VALUE: $297,652
Education
Att/Grad College+
3,074
69.8
131
Grad College+
1,811
41.1
159
Employment
Professional/Managerial
908
20.6
151

Source: MRI Spring 2008 Report


Audience
(000)
 %Comp Index
Demographics
Women
3,550
100.0
100
Age
25-54
2,327
65.5
118
35-49
1,411
39.7
137
35-56
1,870
52.7
138
55+
1,026
28.8
90
MEDIAN AGE: 47.6 YEARS
Household Income
$50,000+
2,550
71.8
137
$75,000+
2,024

57.0
169
$100,000+
1,561
44.0
206
MEDIAN HHI: $88,444
Children
Any Children
1,483
41.8
98
Marital Status
Married
2,285
64.4
119
Home Ownership
Own Home
2,999
84.5
122
MEDIAN HOME VALUE: $308,523
Education
Att/Grad College+
2,472
69.6
128
Grad College+
1,437
40.5
160
Employment
Professional/Managerial
757
21.3
142

Source: MRI Spring 2008

 

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©  Meredith Corporation 2008

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