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STARCH
Traditional Home has partnered with MRI Starch to bring advertisers an accountability tool that gathers information regarding campaign impact on respondent behavior and provides insight and implications for future campaigns.

As a magazine advertiser, you probably have asked yourself one or more of the following questions:

• Did readers notice my ad in the magazine?
• Was my ad effective?
• Did readers read the ad?
• Can I measure R.O.I?
• Did the positioning matter?
• Did the ad drive readers to take action or to purchase my product?

These, and other questions can be answered about your creative in Traditional Home with MRI Starch.
  WHAT MRI STARCH PROVIDES
Scale: Every national ad within every issue of every magazine will
   be measured. Therefore you have the ability to see performance
   across all your print campaigns
Granularity: MRI Starch offers robust and timely data as well as
   unique engagement and brand disposition measurements
Quality: MRI Starch product uses the same best practices as their
   parent company (MRI) leading to increased reliability and
   consistency in data reporting


METHODOLOGY/TIMING
• MRI Starch studies are fielded online among respondents that
   screen in for issue-specific readership of the publication
• Qualifying respondents are then asked a series of reader
   involvement questions about the magazine as well as several
   unique MRI Starch accountability metrics
• Available with EVERY issue of Traditional Home
• MRI Starch measures ad creative that is a nationally run 1/3 page
   or larger unit
ADVERTISING BENEFITS
Accountability Metrics
Measures Ad Noted, Brand Association and Actions Taken

Opportunity to Field Proprietary Questions
Collect more detailed information about a specific print campaign, elicit more in-depth
reader involvement information or gather additional insights about the advertised brand

AdMeasure
Combines print ad effectiveness data with audience data to provide users with
specific ad ratings

Reader Demographics
For more information, please contact your sales representative or Blaire Rzempoluch,
Associate Publisher, at 212.551.7160 or
blaire.rzempoluch@meredith.com.
 
 
     
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