Traditional Home - Mediakit

EDITORIAL
		MISSION STATEMENT
		EDITORIAL CALENDAR
		EDITORIAL MAKE-UP

MARKETING
		PROGRAMS
		SPECIAL EVENTS CALENDAR

RESEARCH
		ABC STATEMENT
		CIRCULATION
		MRI
		MMR
		STARCH

RATES
		NATIONAL RATES
		REGIONAL RATES
		CLOSING DATES
		TERMS & CONDITIONS
		MECHANICAL REQUIREMENTS

CONTACT US
		CONTACT LIST

STARCH

Traditional Home has partnered with MRI Starch to bring advertisers an accountability tool that gathers information regarding campaign impact on respondent behavior and provides insight and implications for future campaigns. As a magazine advertiser, you probably have asked yourself one or more of the following questions: • Did readers notice my ad in the magazine? • Was my ad effective? • Did readers read the ad? • Can I measure R.O.I? • Did the positioning matter? • Did the ad drive readers to take action or to purchase my product? These, and other questions can be answered about your creative in Traditional Home with MRI Starch.		WHAT MRI STARCH PROVIDES • Scale: Every national ad within every issue of every magazine will be measured. Therefore you have the ability to see performance across all your print campaigns • Granularity: MRI Starch offers robust and timely data as well as unique engagement and brand disposition measurements • Quality: MRI Starch product uses the same best practices as their parent company (MRI) leading to increased reliability and consistency in data reporting METHODOLOGY/TIMING • MRI Starch studies are fielded online among respondents that screen in for issue-specific readership of the publication • Qualifying respondents are then asked a series of reader involvement questions about the magazine as well as several unique MRI Starch accountability metrics • Available with EVERY issue of Traditional Home • MRI Starch measures ad creative that is a nationally run 1/3 page or larger unit

ADVERTISING BENEFITS
• Accountability Metrics
Measures Ad Noted, Brand Association and Actions Taken

• Opportunity to Field Proprietary Questions
Collect more detailed information about a specific print campaign, elicit more in-depth
reader involvement information or gather additional insights about the advertised brand

• AdMeasure
Combines print ad effectiveness data with audience data to provide users with
specific ad ratings

• Reader Demographics

For more information, please contact your sales representative or Blaire Rzempoluch,
Associate Publisher, at 212.551.7160 or blaire.rzempoluch@meredith.com.