EDITORIAL
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  EDITORIAL CALENDAR
  EDITORIAL MAKE-UP
   MARKETING
  PROGRAMS
  SPECIAL EVENTS CALENDAR
   RESEARCH
  ABC STATEMENT
  CIRCULATION
  MRI
  MMR
  STARCH
   RATES
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  REGIONAL RATES
  CLOSING DATES
  TERM & CONDITIONS
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   CONTACT US
  CONTACT LIST
 
MMR
  ADULT HEAD OF HOUSEHOLD      
         
  DEMOGRAPHICS
%COMP
 
INDEX
  Women
79
160
  Married
91
102
  AGE
  35+
90
106
  40+
84
114
  Median Age: 53
  HOUSEHOLD INCOME
  $125,000+
65
103
  $150,000+
46
110
  $200,000+
25
131
  $250,000+
18
161
  Median HHI: $144,541
  Median Total HH Net Worth: $702,767
  RESIDENCE
  Home Value $500,000+
30
143
  Home Value $750,000+
14
169
  2+ Residences
28
113
   
  EDUCATION
  Any College
86
106
         
Source: 2010 Mendelsohn Affluent Survey.
Based on Adult Head of Household with HHI $100,000+. Base: Total Adults
  FEMALE HEAD OF HOUSEHOLD      
         
  DEMOGRAPHICS
%COMP
 
INDEX
  Married
92
102
  AGE
  35+
89
105
  40+
83
114
  Median Age: 53
  HOUSEHOLD INCOME
  $125,000+
63
106
  $150,000+
23
133
  $200,000+
17
161
  $250,000+
5
199
  Median HHI: $141,708
  Median Total HH Net Worth: $670,469
  RESIDENCE
  Home Value $500,000+
27
133
  Home Value $750,000+
13
162
  2+ Residences
26
110
   
  EDUCATION
  Any College
85
103
         
Source: 2010 Mendelsohn Affluent Survey.
Based on Female Head of Household with HHI $100,000+. Base: Total Women
9
  TOTAL READERS/MARKET
We rank #1 or #2 in 21 of the top 25 most affluent markets
 
                                 
  Top 25 Affluent Markets  
Traditional
Home
Delivery
Rank*
 
Traditional
Home
 
Architectural
Digest
 
Elle Decor
 
House
Beautiful
 
Town &
Country
 
Veranda
 
  Chicago  
1
 
32,485
 
31,853
 
20,517
 
28,165
 
16,946
 
11,211
 
  Atlanta  
1
 
31,040
 
17,046
 
10,772
 
20,927
 
9,547
 
15,386
 
  Philadelphia  
1
 
27,850
 
21,933
 
13,380
 
22,967
 
13,980
 
10,801
 
  Washington, DC  
1
 
26,508
 
24,397
 
13,574
 
21,190
 
14,375
 
10,166
 
  Dallas-Ft. Worth  
1
 
24,407
 
19,476
 
10,487
 
18,930
 
10,627
 
13,598
 
  Boston (Manchester)  
1
 
24,103
 
20,699
 
12,458
 
22,510
 
12,786
 
8,445
 
  Houston  
1
 
19,194
 
15,999
 
8,967
 
15,866
 
7,522
 
12,049
 
  Detroit  
1
 
15,012
 
11,644
 
7,624
 
12,258
 
7,330
 
4,569
 
  Minneapolis-St. Paul  
1
 
12,781
 
9,808
 
6,725
 
11,039
 
5,331
 
3,769
 
  Sacramento-Stockton-Modest0  
1
 
10,067
 
9,718
 
5,676
 
9,075
 
3,843
 
4,021
 
  Baltimore  
1
 
9,386
 
7,517
 
5,013
 
8,131
 
4,322
 
3,571
 
  Hartford & New Haven  
1
 
8,691
 
7,890
 
4,415
 
8,683
 
4,856
 
3,642
 
  Richmond-Petersburg  
1
 
7,172
 
3,631
 
2,472
 
4,953
 
2,645
 
2,831
 
  Charlottesville, VA  
1
 
973
 
839
 
383
 
750
 
551
 
524
 
  New York  
2
 
71,892
 
85,121
 
58,009
 
69,039
 
54,420
 
38,902
 
  Los Angeles  
2
 
46,636
 
67,903
 
38,104
 
46,486
 
29,357
 
26,845
 
  San Francisco-Oakland-San Jose  
2
 
22,679
 
34,974
 
19,267
 
22,007
 
16,249
 
11,575
 
  Seattle-Tacoma  
2
 
14,948
 
16,235
 
9,698
 
13,787
 
6,587
 
5,884
 
  Denver  
2
 
9,810
 
12,232
 
6,696
 
8,923
 
6,472
 
4,349
 
  Austin  
2
 
5,415
 
5,667
 
3,300
 
4,601
 
2,420
 
3,090
 
  Ft. Myers-Naples  
2
 
4,136
 
4,332
 
1,430
 
3,501
 
3,721
 
2,853
 
  San Diego  
3
 
7,574
 
12,245
 
6,166
 
7,687
 
6,244
 
4,958
 
  Santa Barbara-Santa Maria-San Luis Obispo  
3
 
2,33
 
3,774
 
1,604
 
2,398
 
1,501
 
1,668
 
  West Palm Beach-Ft. Pierce  
4
 
5,825
 
9,830
 
4,224
 
6,605
 
7,782
 
5,057
 
  Monterey-Salinas  
4
 
1,678
 
3,278
 
1,337
 
2,016
 
1,692
 
1,288
 
   
 
 
 
 
 
 
 
  Totals in Top 25 Income DMAs  
 
442,601
 
458,041
 
272,298
 
392,493
 
251,105
 
211,052
 
  Total US Circulation  
 
947,323
 
798,836
 
495,673
 
820,970
 
452,892
 
435,688
 
  Number of Leadership Markets
(Rank #1)
 
 
14
 
11
 
0
 
0
 
0
 
0
 
                                 
  Source: ABC Data Bank, 2010 (Latest Supplemental Reports Filed) ; *Ranked by Traditional Home Circulation Rank and
Coverage of Total HHs in DMA; DMA Median Household Income data from Woods & Poole CEDDS 2009
 
 
For more information, please contact your sales representative or Blaire Rzempoluch,
Associate Publisher, at 212.551.7160 or
blaire.rzempoluch@meredith.com.
 
 
 
     
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