|Engage readers with the latest
tag linking to your commercial,
custom video or mobile webpage.
Traditional Home introduced editorial Tip Clips
in the April 2010 issue to enhance the reader
experience by bringing select editorial stories
to life. The Microsoft Reader Tag technology
allows advertisers to extend their brand’s reach
with an innovative format that appeals to both
the readers’ passion for design and tech
THREE WAYS TO ACCESS THIS
1. Tag a Promotional Listing
Provide a :60 to :90-second content video to
inspire readers about your brand to be placed
on an in-book promotional listing. Traditional
Home will work with advertisers to create
custom content if needed*
2. Tag along with an Editorial Tip Clip
Provide a :15 or :30-second commercial spot
to be the sponsor of an editorial Tip Clip.
Commercial will follow editorial content.
Commercials only, no custom content
3. Tag your Ad
Traditional Home will create a custom tag
designed exclusively for your ad creative.
Advertiser to provide video/content for the
Microsoft Reader Tag to link to
Blaire Rzempoluch, Associate Publisher