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SPECIAL PROGRAMS
Engage readers with the latest mobile technology–
a custom tag linking to your commercial, custom video or mobile webpage.


Traditional Home introduced editorial Tip Clips in the April 2010 issue to enhance the reader experience by bringing select editorial stories to life. The Microsoft Reader Tag technology allows advertisers to extend their brand’s reach with an innovative format that appeals to both the readers’ passion for design and tech savvy attitude.



THREE WAYS TO ACCESS THIS INNOVATIVE TECHNOLOGY:

1. Tag a Promotional Listing
Provide a :60 to :90-second content video to inspire readers about your brand to be placed on an in-book promotional listing. Traditional Home will work with advertisers to create custom content if needed*






2. Tag along with an Editorial Tip Clip
Provide a :15 or :30-second commercial spot to be the sponsor of an editorial Tip Clip. Commercial will follow editorial content. Commercials only, no custom content








3. Tag your Ad
Traditional Home will create a custom tag designed exclusively for your ad creative. Advertiser to provide video/content for the Microsoft Reader Tag to link to







Blaire Rzempoluch, Associate Publisher
Blaire.Rzempoluch@meredith.com
212.551.7160
 
 
     
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