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   RESEARCH
  ABC STATEMENT
  CIRCULATION
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   RATES
  NATIONAL RATES
  REGIONAL RATES
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CIRCULATION  
LARGEST CIRCULATION
Traditional Home is the largest upscale shelter title and has sold more
copies on the newsstand for the past 21 years.
 
2011 Rate Base
 
Single Copy Sales*
 
  Traditional Home
850,000
 
117,722
 
  Architectural Digest
800,000
 
65,167
 
  Elle Decor
500,000
 
75,467
 
  House Beautiful
800,000
 
96,502
 
MORE AFFLUENT HOMEOWNERS**
Traditional Home delivers affluent readers and has the largest composition
of homeowners and second homeowners.
     
Own a Home
 
HH Owns a Vacation/
Weekend Home
 
 
Median HHI
 
%Comp
Index
Rank
 
%Comp
Index
Rank
 
  Traditional Home
$80,797
 
83
118
1
 
8
217
1
 
  Architectural Digest
$97,880
 
79
111
3
 
7
199
2
 
  Elle Decor
$75,910
 
67
94
4
 
3
81
4
 
  House Beautiful
$72,049
 
81
114
2
 
6
165
3
 
IN-MARKET CONSUMERS**
Traditional Home readers are constantly enhancing their homes and shopping
for the best quality products.
 
Any Home Remodeling
Last 12 Months
 
Intend to Remodel Home Next 12 Months – Very/Somewhat Likely
 
 
%Comp
Index
Rank
 
%Comp
Index
Rank
 
  Traditional Home
34
141
1
 
35
167
1
 
  Architectural Digest
31
130
2
 
26
124
3
 
  Elle Decor
26
107
3
 
23
109
4
 
  House Beautiful
24
102
4
 
30
142
2
 
Sources: *ABC Statement ending 12/31/2009 ** MRI Spring 2010, Base: Adults
  % OF TRADITIONAL HOME READERS
WHO DO NOT READ THE FOLLOWING TITLES
   
  More
95%
 
  Condé Nast Traveler
92%
 
  Marie Claire
92%
 
  Harper’s Bazaar
91%
 
  Travel & Leisure
90%
 
  Bon Appétit
88%
 
  Elle
88%
 
  Elle Decor
87%
 
  Allure
86%
 
  Food & Wine
84%
 
  Real Simple
84%
 
  Architectural Digest
82%
 
  Cosmopolitan
80%
 
  Glamour
79%
 
  Veranda
78%
 
  InStyle
76%
 
  Vogue
74%
 
  Cooking Light
73%
 
  Martha Stewart Living
71%
 
  O, The Oprah Magazine
69%
 
  House Beautiful
62%
 
   
 
Source: MRI Spring 2010. Base: Women
For more information, please contact your sales representative or Blaire Rzempoluch,
Associate Publisher, at 212.551.7160 or
blaire.rzempoluch@meredith.com.
 
 
     
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