Traditional Home - Mediakit

CIRCULATION

LARGEST CIRCULATION
Traditional Home is the largest upscale shelter title and has sold more
copies on the newsstand for the past 21 years.

MORE AFFLUENT HOMEOWNERS**
Traditional Home delivers affluent readers and has the largest composition
of homeowners and second homeowners.

		Own a Home			HH Owns a Vacation/ Weekend Home

	Median HHI	%Comp	Index	Rank	%Comp	Index	Rank



Traditional Home	$80,797	83	118	1	8	217	1



Architectural Digest	$97,880	79	111	3	7	199	2



Elle Decor	$75,910	67	94	4	3	81	4



House Beautiful	$72,049	81	114	2	6	165	3

IN-MARKET CONSUMERS**
Traditional Home readers are constantly enhancing their homes and shopping
for the best quality products.

	Any Home Remodeling Last 12 Months			Intend to Remodel Home Next 12 Months – Very/Somewhat Likely

	%Comp	Index	Rank	%Comp	Index	Rank



Traditional Home	34	141	1	35	167	1



Architectural Digest	31	130	2	26	124	3



Elle Decor	26	107	3	23	109	4



House Beautiful	24	102	4	30	142	2



Sources: ABC Statement ending 12/31/2009 * MRI Spring 2010, Base: Adults

	% OF TRADITIONAL HOME READERS WHO DO NOT READ THE FOLLOWING TITLES



	More	95%



	Condé Nast Traveler	92%



	Marie Claire	92%



	Harper’s Bazaar	91%



	Travel & Leisure	90%



	Bon Appétit	88%



	Elle	88%



	Elle Decor	87%



	Allure	86%



	Food & Wine	84%



	Real Simple	84%



	Architectural Digest	82%



	Cosmopolitan	80%



	Glamour	79%



	Veranda	78%



	InStyle	76%



	Vogue	74%



	Cooking Light	73%



	Martha Stewart Living	71%



	O, The Oprah Magazine	69%



	House Beautiful	62%




Source: MRI Spring 2010. Base: Women

For more information, please contact your sales representative or Blaire Rzempoluch, Associate Publisher, at 212.551.7160 or blaire.rzempoluch@meredith.com.