Traditional Home has partnered with MRI Starch to bring advertisers an accountability tool that gathers information regarding campaign impact on respondent behavior and provides insight and implications for future campaigns. As a magazine advertiser, you probably have asked yourself one or more of the following questions: Did readers notice my ad in the magazine? Did readers read the ad? Did the positioning matter? Did the ad drive readers to take action or to purchase       my product? Was my ad effective? Can I measure R.O.I? These, and other questions can be answered about your creative in Traditional Home with MRI Starch WHAT MRI STARCH PROVIDES Scale: Every national ad within every issue of every magazine will be measured. Therefore you       have the ability to see performance across all your print campaigns Granularity: MRI Starch offers robust and timely data as well as unique engagement and brand       disposition measurements Quality: MRI Starch product uses the same best practices as their parent company (MRI) leading       to increased reliability and consistency in data reporting METHODOLOGY/TIMING MRI Starch studies are fielded online among respondents that screen in for issue specific       readership of the publication Qualifying respondents are then asked a series of reader involvement questions about the       magazine as well as several unique MRI Starch accountability metrics Available with EVERY issue of Traditional Home MRI Starch measures ad creative that is a nationally run 1/3-page or larger unit ADVERTISER BENEFITS Measures Ad Noted, Brand Association and Actions Taken Opportunity to Field Proprietary Questions: Collect more detailed information about a specific       print campaign, elicit more in depth reader involvement information or gather additional insights       about the advertised brand AdMeasure: Combines print ad effectiveness data with audience data to provide users with       specific ad ratings Reader Demographics                 For more information, please contact your sales representative or Blaire Rzempoluch, Advertising Director blaire.rzempoluch@meredith.com 212-551-7160