Adult Reader Profile
 
     
 
 
DEMOGRAPHICS
(000)
% COMP
INDEX
Adults
4,298
100
100
Women
3,403
79
153



AGE
25-54
2,557
60
106
35-49
1,357
32
109
Median Age: 49.2



HOUSEHOLD INCOME
$50,000+
3,162
74
126
$75,000+
2,255
53
134
$100,000+
1,785
42
165
Median HHI: $80,648



MARITAL STATUS
Married
2,856
66
121



HOME OWNERSHIP
Own Home
3,378
79
112
Median Home Value: $275,300



EDUCATION
Att/Grad College+
3,091
72
131



EMPLOYMENT
Professional/Managerial
1,334
31
135
 
     
     
 
     
Female Reader Profile
 
     
 
 
DEMOGRAPHICS
(000)
% COMP
INDEX
Women
3,403
100
100



AGE
25-54
1,957
58
105
35-49
1,102
32
114
Median Age: 49.6



HOUSEHOLD INCOME
$50,000+
2,482
73
132
$75,000+
1,776
52
142
$100,000+
1,357
40
169
Median HHI: $79,434



MARITAL STATUS
Married
2,341
69
129



HOME OWNERSHIP
Own Home
2,771
81
117
Median Home Value: $271,758



EDUCATION
Att/Grad College+
2,470
73
130



EMPLOYMENT
Professional/Managerial
1,021
30
132
 
     
 
Source: Fall MRI 2009. Base: Total Women