2008 Rate Card
Circulation Guarantee
Parents Magazine is a member of the Audit Bureau of Circulation (ABC). Parents Magazine guarantees rate base based on the ABC’s annual audited circulation. In the event the audited 12-month average circulation does not meet the guaranteed rate base, Meredith Corporation (Meredith) shall grant rebates to the advertiser in advertising space credit only, which must be used within six (6) months following the issuance of audited ABC statements for the period of shortfall. Meredith does not guarantee circulation to regional, mail order, classified or insert advertisers. Regional circulations reported by the ABC are used by Meredith only as a basis for determining Parents Magazine’s advertising rates.
Circulation
| Total Rate Base | 2,200,000 |
National Advertising Rates
| Four Color | |
Full page |
$153,700 |
2/3-page, vertical or horizontal |
$118,900 |
1/2-page, vertical or horizontal or digest size |
$92,200 |
1/3-page, vertical or square |
$64,000 |
2nd cover |
$176,800 |
3rd cover |
$169,100 |
4th cover |
$189,100 |
Black and White |
|
Full page |
$120,000 |
2/3-page, vertical or horizontal |
$92,800 |
1/2-page, vertical or horizontal or digest size |
$72,000 |
1/3-page, vertical or square |
$50,400 |
 |
Printable Version |  |
PDF Version |