2010 Rates
Circulation Guarantee
Parents is a member of the Audit Bureau of Circulation (ABC). The following rate base guarantee is based on the ABC’s reported circulation for Parents averaged over the calendar year in which advertising is placed. Publisher guarantees circulation to national advertisers by brand of advertised product or service. In the event the audited twelve (12)-month average circulation does not meet the guaranteed rate base, Publisher shall grant rebates to the advertiser in ad space credit only, which must be used within six (6) months following the issuance of audited ABC statements for the period of shortfall. Rebates will be calculated based on the difference between the stated rate base at time of publication and the ABC audited 12-month average. Publisher does not guarantee circulation to regional advertisers, and regional circulations reported by the ABC are used by Publisher only as a basis for determining Parents’ advertising rates.
Circulation
| Total Rate Base | 2,200,000 |
National Advertising Rates
| Four Color | |
| Full Page | $167,800 |
| 2/3 Page, Vertical or Horizontal | $129,800 |
| 1/2 Page, Vertical or Horizontal or Digest Size | $100,600 |
| 1/3 Page, Vertical or Hquare | $69,800 |
| 2nd Cover | $193,000 |
| 3rd Cover | $184,600 |
| 4th Cover | $206,400 |
| Black and White | |
| Full Page | $131,000 |
| 2/3 Page, Vertical or Horizontal | $101,400 |
| 1/2 Page, Vertical or Horizontal or Digest Size | $78,600 |
| 1/3 Page, Vertical or Square | $55,000 |