Audience
Adult Demographic Profile
| Total adults | 15.3 million |
|||||
| Median age | 33.8 |
|||||
| Median HHI | $59,616 |
|||||
| Median home value |
|
$196,808 |
||||
| Age | % Comp |
Audience (000) |
% Coverage |
|||
| Age 18-34 | 55.1 |
8,475 |
12.3 |
|||
| Age 18-49 | 88.5 |
13,601 |
10.1 |
|||
| Age 25-49 | 73.4 |
11,273 |
10.7 |
|||
| Age 25-54 | 78.2 |
12,012 |
9.5 |
|||
|
||||||
| Education |
|
|
||||
| Attended/graduated college+ | 57.9 |
8,898 |
7.3 |
|||
| Graduated college+ | 26.2 |
4,030 |
6.7 |
|||
| Employment and Income | ||||||
| Employed | 63.2 |
9,717 |
6.9 |
|||
| HHI $50,000+ | 57.1 |
8,781 |
6.8 |
|||
| Family Size | ||||||
| 2+ children in household | 50.3 |
7,733 |
14.5 |
|||
| Average age of kids | 6.8 years old |
|||||
Source: MRI Spring 2009
Female Demographic Profile
| Total women | 12.6 million |
|||||
| Median age | 33.4 |
|||||
| Median HHI | $57,958 |
|||||
| Median home value |
|
$192,651 |
||||
| Age | % Comp |
Audience (000) |
% Coverage |
|||
| Age 18-34 | 56.3 |
7,112 |
20.8 |
|||
| Age 18-49 | 88.7 |
11,209 |
16.6 |
|||
| Age 25-49 | 71.7 |
9,058 |
17.0 |
|||
| Age 25-54 | 76.7 |
9,687 |
15.1 |
|||
|
||||||
| Education |
|
|
||||
| Attended/graduated college+ | 57.9 |
7,317 |
11.4 |
|||
| Graduated college+ | 25.6 |
3,231 |
10.6 |
|||
| Employment and Income | ||||||
| Employed | 59.3 |
7,499 |
11.3 |
|||
| HHI $50,000+ | 55.7 |
7,044 |
11.1 |
|||
| Family Size | ||||||
| 2+ children in household | 51.1 |
6,457 |
21.7 |
|||
| Average age of kids | 6.9 years old |
|||||
Source: MRI Spring 2009, Base: Women
© 2009 Meredith Corporation.