A Quality Audience
Adult Demographic ProfileFemale Demographic Profile
Adult Demographic Profile
A Snapshot |
|
|
|
| Total adults | 14,888,000 |
||
Median age |
33 |
||
Median HHI |
$54,590 |
||
Median home value |
$206,653 |
||
Age |
% Comp |
Audience (000) |
% Coverage |
Age 18-34 |
56.1 |
8,348 |
12.4 |
Age 18-49 |
87.6 |
13,042 |
9.8 |
Age 25-49 |
68.5 |
10,194 |
9.7 |
Age 25-54 |
73.6 |
10,953 |
8.8 |
Education |
|
|
|
Attended/graduated college+ |
56.7 |
8,445 |
7.4 |
Graduated college+ |
25.7 |
3,819 |
6.9 |
Employment and Income |
|
|
|
Employed |
63.6 |
9,465 |
6.7 |
HHI $30,000+ |
73.1 |
10,881 |
6.8 |
|
|
|
|
Family Size |
|
|
|
Household size 3+ |
82.2 |
12,336 |
10.6 |
Average age of kids |
6.8 years old |
Female Demographic Profile
A Snapshot |
|
|
|
| Total women | 12,401,000 |
||
Median age |
33 |
||
Median HHI |
$52,656 |
||
Median home value |
$207,778 |
||
Age |
% Comp |
Audience (000) |
% Coverage |
Age 18-34 |
56.9 |
7,051 |
20.9 |
Age 18-49 |
86.9 |
10,776 |
16.1 |
Age 25-49 |
66.0 |
8,188 |
15.4 |
Age 25-54 |
71.4 |
8,854 |
14.0 |
Education |
|
|
|
Attended/graduated college+ |
55.4 |
6,873 |
11.4 |
Graduated college+ |
23.9 |
2,962 |
10.7 |
|
|
|
|
Employment and Income |
|
|
|
Employed |
59.2 |
7,346 |
11.3 |
HHI $30,000+ |
70.9 |
8.792 |
11.1 |
|
|
|
|
Family Size |
|
|
|
Household size 3+ |
81.3 |
10,085 |
17.1 |
Average age of kids |
6.9 years old |