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Adult Demographic Profile

  Total adults 14.8 million
Median age 33.8
Median HHI $59,782
Median home value $194,918
Age Audience (000) % Coverage % Composition
Age 18-34 8,208 11.6 55.4
Age 18-49 13,314 9.9 89.8
Age 25-49 11,214 10.7 75.6
Age 25-54 11,796 9.3 79.6
Education
Attended/graduated college+ 9,431 7.4 63.6
Graduated college+ 4,552 7.2 30.7
Employment and Income
Employed 9,543 6.9 64.4
HHI $50,000+ 8,907 6.7 60.1
Family Size
Any Kids 11,920 12.8 80.4
2+ children in household 7,291 13.6 49.2
Average age of kids 7.0 years  
Source: MRI Fall 2011

 

Women Demographic Profile

  Total women 12.5 million
Median age 33.8
Median HHI $59,322
Median home value $192,480
Age Audience (000) % Coverage % Composition
Age 18-34 6,910 19.7 55.4
Age 18-49 11,095 16.5 88.9
Age 25-49 9,294 17.7 74.5
Age 25-54 9,835 15.4 78.8
EducatIon
Attended/graduated college+ 8,104 12.0 65.0
Graduated college+ 3,937 12.1 31.6
Employment and Income
Employed 7,678 11.9 61.6
HHI $50,000+ 7,402 11.4 59.3
Family Size
Any kids 9,959 19.8 79.8
2+ children in household 6,027 21.0 48.3
Average age of kids 7.2 years  
Source: MRI Fall 2011, Base: Women

 

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