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Adult Demographic Profile

  Total adults 13,400,000
Median age 35.7
Median HHI $55,491
Median home value $184,327
Age Audience (000) % Composition
18-34 6,451 48
18-49 10,866 81
25-49 9,311 69
25-54 10,220 76
Education
Attended/graduated college+ 8,670 65
Graduated college+ 4,079 30
Employment and Income
Employed 8,312 62
HHI $50,000+ 7,250 54
Family Size
Any Kids 10,627 79
2+ children in household 7,056 53
Average age of kids 7.3  
Source: MRI Doublebase 2014, Base: Adults

 

Women Demographic Profile

  Total women 11,400,000
Median age 34.9
Median HHI $53,889
Median home value $183,116
Age Audience (000) % Composition
18-34 5,742 50
18-49 9,214 81
25-49 7,745 68
25-54 8,441 74
EducatIon
Attended/graduated college+ 7,331 64
Graduated college+ 3,457 30
Employment and Income
Employed 6,702 59
HHI $50,000+ 6,018 53
Family Size
Any kids 8,925 78
2+ children in household 5,940 52
Average age of kids 7.3  
Source: MRI Doublebase 2014, Base: Women

 

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