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Adult Demographic Profile

  Total adults 13.9 million
Median age 35.1
Median HHI $59,160
Median home value $184,476
Age Audience (000) % Coverage % Composition
18-34 6,948 9.7 49.8
18-49 11,846 8.9 85.0
25-49 9,942 9.6 71.3
25-54 10,676 8.5 76.6
Education
Attended/graduated college+ 8,509 6.5 61.0
Graduated college+ 4,075 6.3 29.2
Employment and Income
Employed 8,513 6.1 61.1
HHI $50,000+ 7,908 5.9 56.7
Family Size
Any Kids 11,005 11.8 78.9
2+ children in household 7,041 12.9 50.5
Average age of kids 7.0  
Source: MRI Doublebase 2013, Base: Adults

 

Women Demographic Profile

  Total women 11.9 million
Median age 34.8
Median HHI $57,998
Median home value $182,105
Age Audience (000) % Coverage % Composition
18-34 6 ,009 17.0 50.7
18-49 10,009 14.9 84.4
25-49 8,294 15.8 69.9
25-54 8,926 14.0 75.2
EducatIon
Attended/graduated college+ 7,435 10.8 62.7
Graduated college+ 3,534 10.6 29.8
Employment and Income
Employed 6,898 10.6 58.2
HHI $50,000+ 6,614 10.1 55.8
Family Size
Any kids 9,273 18.2 78.2
2+ children in household 5,926 19.8 50.0
Average age of kids 7.1  
Source: MRI Doublebase 2013, Base: Women

 

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