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Adult Demographic Profile

  Total adults 14.5 million
Median age 34.4
Median HHI $60,208
Median home value $180,215
Age Audience (000) % Coverage % Composition
Age 18-34 7,603 10.7 52.6
Age 18-49 12,615 9.4 87.2
Age 25-49 10,417 10.0 72.0
Age 25-54 11,163 8.8 77.2
Education
Attended/graduated college+ 8,993 7.0 62.2
Graduated college+ 4,449 7.0 30.8
Employment and Income
Employed 9,072 6.5 62.7
HHI $50,000+ 8,441 6.3 58.4
Family Size
Any Kids 11,328 12.2 78.3
2+ children in household 7,020 13.0 48.5
Average age of kids 6.9 years  
Source: MRI Spring 2012

 

Women Demographic Profile

  Total women 12.4 million
Median age 34.1
Median HHI $58,869
Median home value $176,716
Age Audience (000) % Coverage % Composition
Age 18-34 6,641 18.8 53.8
Age 18-49 10,702 15.9 86.6
Age 25-49 8,658 16.5 70.1
Age 25-54 9,352 14.7 75.7
EducatIon
Attended/graduated college+ 7,828 11.5 63.4
Graduated college+ 3,818 11.6 30.9
Employment and Income
Employed 7,392 11.4 59.8
HHI $50,000+ 7,067 10.9 57.2
Family Size
Any kids 9,608 19.3 77.8
2+ children in household 5,917 20.6 47.9
Average age of kids 7.0 years  
Source: MRI Spring 2012, Base: Women

 

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