Digital Advertising Specifications

FILE FORMATS

   • Preferred format: PDF/X-1A
   • Acceptable formats: PDF
Instructions and tools required to create a PDF are available
  - Please contact your Production Traffic Supervisor for details.

FILE SUBMISSION SITE: Effective March 30, 2009
   • Submit FILES via the NEW Meredith Ad Express
To join, go to:
http://meredith.sendmyad.com
NOTE: When establishing an account, please observe the Minimum
     Requirements to avoid processing errors.

FILE RESOLUTION REQUIREMENTS
   • Vector (PDF/X-1A, PDF)

   • 300 dpi/2400 dpi for Line Work

ACCEPTED MEDIA: Only if requested
   • CD-Rom (created using ISO-9660)

   • DVD (created using ISO-9660)

LIVE MATTER REQUIREMENTS

   • Set the offset setting to .167 when creating PDF/X-1A files so the standard trim, bleed and center marks are
      included but not in the “live” image area or “bleed” area.
   • Single page ads should be built to 100% trim size with the marks & bleeds option turned on. If ad bleeds,
      extend bleed a minimum of 1/8? beyond trim. Keep live matter a minimum of 1/4” inside trim dimensions.
   • Partial page ads should be built to 100% of their actual trim size with the marks & bleeds option turned on.
      If ad bleeds, extend bleed a minimum of 1/8? beyond trim. Keep live matter a minimum of 1/4” inside trim
      dimensions.
   • All non-bleed ads should be built to 100% of the non-bleed specs.
   • All Bleed Ads - Keep live matter a minimum of 3/8" inside the bleed dimensions on all four sides.
   • Spread ads: keep live matter 1/4? away from each side of center or 1/2? total across the gutter. For spread
      ads with a headline crossing over the gutter, contact production department if the visual spacing between
      words or letter is critical.


FILE SPECIFICATIONS/GENERAL GUIDELINES

   • Do not apply style attributes to basic fonts.
   • Include and/or embed all fonts, images/scans, logos and artwork.
   • Do not nest PDF files in other PDF files.
   • Do not nest EPS files in other EPS files.
   • Use of illegal characters in file names will not be accepted (example: &, /, -, ~, %, (, ), #, ‘, $, etc or anything
      after the extension) .
   • Limit File Name to 24 characters INCLUDING the extension.
   • On 4/C ads, Pantone colors, other spot colors, and non-CMYK elements must be converted to CMYK.
   • Four color solids should not exceed SWOP density of 300%.
   • To create a rich black use 100% K and 60% C.
   • Color type, reverse type and/or line art should not be less than .007 at the thinnest part of the character. Single
      color type should be no less than .004 at the thinnest part of the character.
   • To avoid low-res (soft type) or 4/C black type, type should be built in Quark, Indesign or Illustrator and not
      within Photoshop.
   • Reverse type should use a dominant color (usually 70% or more) for the shape of the letters. Where practical
      and not detrimental to the appearance of the job, make the type in the subordinate colors slightly larger to
      minimize register problems on the production press.
   • All supplied materials intended for use in Meredith publications must be properly trapped and, when possible,
      image trapping should be represented in the accompanying SWOP proofs.


PROOF REQUIREMENTS
Advertiser understands that if they do not supply a SWOP certified color proof with color bars or if they supply a color laser proof that Meredith cannot guarantee a color match to the supplied proof and will print to the supplied file.

   • Supply a minimum of TWO composite SWOP certified proofs for color – American Baby requires THREE
   • Proofs must be made from supplied file
   • Proofs must be 100% of size
   • Proofs must be SWOP certified.
   • For an up-to-date list of SWOP approved color proofs, please visit: www.swop.org
   • Color bars are required on all analog or digital halftone proofs.
     Color bars should include:
      - SWOP color bars at 100% size as found on SWOP website (above)
      - A solid and 25%, 50% and 75% tints of each process color
      - Solid overprints
      - At least one gray balance patch (cyan-50%, magenta and yellow 39%)
      - Two-color overprints at 25%, 50% and 75% are also recommended.
      - The color bar can be a GCA/GATF Proof Comparator, or a GATF/SWOP Proofing Bar or digital equivalent.
   • Proofs must indicate the proofing product or system used, prepress supplier contacts and information showing
     conformance to the manufacturer’s Application Data.
   • Ad should be proofed on Publication grade stock except for More, Traditional Home and commercial work should be
     proofed on Commercial grade stock.
   • Proofing systems requiring line screen – Publication Grade Stock use 133 line – Commercial Grade Stock use 150
     line


If the above guidelines are not met, the color and quality of print reproduction may vary. Proofs that are not SWOP compliant will be referenced for content only. Meredith will try to achieve a reasonable match to the supplied proof.


RETENSION OF MATERIALS

Materials for all processes will be held for one year then destroyed, unless otherwise notified.

     Meredith Corporation is a member of the DDAP Association and subscribes to and supports all digital
     exchange standards developed by CGATS/SC6, the accredited graphic arts standards committee.
 
 
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