Shoppers's Guide Rates

Shopper's Guide advertisements appear in a special advertising section under the Shopper's Guide heading, located in the latter portion of the magazine. Rates are applicable only to mail order firms who sell their products direct by mail. Payment must accompany all orders placed direct rather than through a recognized advertising agency. The publisher reserves the right to decline any advertisement.


FOUR COLORS
1 Issue
3 Issues
4 Issues
6 Issues
2/3 Page
$60,910
$54,820
$51,780
$48,740
1/2 Page
53,540
48,170
45,520
42,810
1/3 Page
42,730
38,450
36,320
34,170
1/6 Page
13,020
11,700
11,060
10,410
1/12 Page
7,190
6,460
6,100
5,730



2-COLOR
1 Issue
3 Issues
4 Issues
6 Issues
2/3 Page
$45,020
$40,510
$38,280
$36,010
1/2 Page
38,610
34,750
32,820
30,890
1/3 Page
25,820
23,250
21,960
20,660
1/6 Page
12,270
11,060
10,430
9,830
1/12 Page
5,940
5,330
5,020
4,750



BLACK & WHITE
1 Issue
3 Issues
4 Issues
6 Issues
2/3 Page
$38,170
$34,330
$32,440
$30,530
1/2 Page
32,720
29,450
27,800
26,190
1/3 Page
21,900
19,690
18,600
17,520
1/6 Page
10,410
9,370
8,850
8,320
1/12 Page
5,010
4,510
4,260
4,010
 
 
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