| |
National Display Advertising Rates
 |
| |
|
FOUR COLOR |
|
BLACK & WHITE |
| Page |
|
$125,100 |
|
$87,800 |
|
| 2/3 Page |
|
100,900 |
|
61,300 |
|
| 1/2 Page |
|
87,700 |
|
52,800 |
|
| 1/3 Page |
|
69,200 |
|
35,200 |
|
| COVERS |
|
|
|
|
|
| 2nd |
|
$143,900 |
|
- |
|
| 3rd |
|
143,900 |
|
- |
|
| 4rd |
|
157,200 |
|
- |
|
|
|
|
|
|
|
Display Volume Discounts
Advertisers may earn discounts based on paging volume running the course of a contract year. Inserts contribute to, but do not earn national volume discounts. Inserts contribute on a national page equivalency based on revenue as applied to open rate. Short rates will be in effect for discounts not earned.
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