National Display Advertising Rates

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  FOUR COLOR BLACK & WHITE
Page $125,100 $87,700
2/3 Page 100,900 61,300
1/2 Page 87,700 52,800
1/3 Page 69,200 35,200
COVERS
2nd $143,900 -
3rd 143,900 -
4th 157,200 -

 

Display Volume Discounts

Advertisers may earn discounts based on paging volume running the course of a contract year. Inserts contribute to, but do not earn national volume discounts. Inserts contribute on a national page equivalency based on revenue as applied to open rate. Short rates will be in effect for discounts not earned.

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3 Pages 5%
6 Pages 10%
9 Pages 15%
12 Pages 20%