|
|
 |
Midwest Living Readers Are Your Best Customers
| ADULTS |
|
(000) |
|
PERCENT COMP |
| Adults |
|
3,814 |
|
100% |
|
| Men |
|
982 |
|
26 |
|
| Women |
|
2,832 |
|
74 |
|
| Median Age |
|
53 yrs. |
|
- |
|
| Married |
|
2,621 |
|
69 |
|
| Own a Home |
|
3,257 |
|
85 |
|
| Median Home Value |
|
$202,069 |
|
- |
|
| Att/Grad College+ |
|
2,536 |
|
67 |
|
| HHI $50,000+ |
|
2,488 |
|
65 |
|
| HHI $60,000+ |
|
2,248 |
|
59 |
|
| HHI $75,000+ |
|
1,629 |
|
43 |
|
| Median HHI |
|
$68,269 |
|
- |
|
|
|
|
|
|
|
| |
|
| WOMEN |
|
(000) |
|
PERCENT COMP |
|
| Women |
|
2,832 |
|
100% |
|
| Median Age |
|
54 yrs. |
|
- |
|
| Married |
|
1,903 |
|
67 |
|
| Own a Home |
|
2,458 |
|
87 |
|
| Median Home Value |
|
$193,757 |
|
- |
|
| Att/Grad College+ |
|
1,865 |
|
66 |
|
| HHI $50,000+ |
|
1,738 |
|
61 |
|
| HHI $60,000+ |
|
1,547 |
|
55 |
|
| HHI $75,000+ |
|
1,092 |
|
39 |
|
| Median HHI |
|
$64,323 |
|
- |
|
|
|
|
|
|
Source: 2007 MRI Fall
Base: Total Adults |
|
|
