Life is Richer in the Midwest

One of the reasons that life's richer in the Midwest is that its residents have the means to live life richly. Midwest consumers have among the highest discretionary incomes of any region in the country. Along with this ability to spend comes the passionate pursuit of the good life, centered on a unique quality of life. Beautiful homes full of style and family comfort. Frequent travel to destinations near and far. Delicious meals shared with family and friends.

Midwest Living is the exclusive guide to living life richly in the Midwest and is the essential advertising buy to reach this rich and vibrant market. Life's Richer Here.



With 50 Million Residents, the Midwest is a region of opportunity.

Percent of Total U.S. Households / Population (000)*


Source: 2009 MRI Spring
Base: Total Adults



The Midwest Leads The Country In Home Ownership

OWN HOME*
Percent Comp/Population (000)


*Source: 2009 MRI Spring
Base: Total Adults



Midwest Homeowners Have More Discretionary Dollars*

 
MEDIAN HHI
% DIFFERENCE
vs. MIDWEST
MEDIAN
HOME VALUE
% DIFFERENCE
vs. MIDWEST
MIDWEST
$55,614
-
$166,614
-
West
$65,286
+15%
$336,832
+202%
Northeast
$65,415
+15%
$269,310
+62%
South
$55,025
-1%
$163,003
-2%


Source: 2009 MRI Spring
Base: Total Adults



Midwest Living: Exclusive Midwest Lifestyle Guide**

Percentage of Total Edit


**January-June 2009
Hall's Editorial Reports



The Midwest Living Reader is the Best of the Midwest*

 
MIDWEST LIVING
MIDWEST
Median HHI
$69,904
$55,614
Own a home
85%
75%
Attended/graduated college+
67%
55%


Source: 2009 MRI Spring
Base: Total Adults


 
 
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