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One of the reasons that life's richer in the Midwest is that its residents have the means to live life richly. Midwest consumers have among the highest discretionary incomes of any region in the country. Along with this ability to spend comes the passionate pursuit of the good life, centered on a unique quality of life. Beautiful homes full of style and family comfort. Frequent travel to destinations near and far. Delicious meals shared with family and friends. Midwest Living is the exclusive guide to living life richly in the Midwest. Midwest Living is the essential advertising buy to reach this rich and vibrant market.
Life's Richer Here.
The Midwest is the Nation's Second Largest Region
Percent of Total U.S. Households / Population (000)
Source: 2007 MRI Fall
Base: Total Adults
Base: Total Adults
The Midwest Leads The Country In Home Ownership
OWN HOME*
Percent Comp/Population (000)
*Source: 2007 MRI Fall
Base: Total Adults
Base: Total Adults
Midwest Homeowners Have More Discretionary Dollars
MEDIAN HHI |
% DIFFERENCE vs. MIDWEST |
MEDIAN HOME VALUE |
% DIFFERENCE vs. MIDWEST |
|
| MIDWEST | $53,200 |
- |
$164,092 |
- |
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| West | $61.708 |
+16% |
$373,350 |
+128% |
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| Northeast | $63,487 |
+19% |
$297,642 |
+81% |
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| South | $49,022 |
-9% |
$159,153 |
-3% |
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Source: 2007 MRI Fall
Base: Total Adults
Base: Total Adults
Midwest Living: Exclusive Midwest Lifestyle Guide
Percentage of Total Edit
Hall's Editorial Reports
January-December 2007
January-December 2007
Midwesterns Spend More on Remodeling
Total Amount Spent on Home Remodeling* (in Billions)
*Home Remodeling includes: conversion of garage/attic/basement into living space; remodel bathroom, kitchen, bedroom or other rooms; remodel or convert room to home office; add bathroom, deck/porch/patio, other rooms or exterior addition; add/extend garage; roofing; siding (vinyl/metal); windows (aluminum/wood/clad-wood/vinyl); ceramic tile floors; hardwood floors; flooring (vinyl/laminate); carpeting; kitchen cabinets; kitchen countertops; skylights; exterior/interior/garage doors; concrete/masonry work; in-ground swimming pool; wall paneling; ceramic wall tile.
Source: 2007 MRI Fall
Base: Total Adults
Base: Total Adults
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