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One of the reasons that life's richer in the Midwest is that its residents have the means to live life richly. Midwest consumers have among the highest discretionary incomes of any region in the country. Along with this ability to spend comes the passionate pursuit of the good life, centered on a unique quality of life. Beautiful homes full of style and family comfort. Frequent travel to destinations near and far. Delicious meals shared with family and friends.
Midwest Living is the exclusive guide to living life richly in the Midwest and is the essential advertising buy to reach this rich and vibrant market. Life's Richer Here.
With 50 Million Residents, the Midwest is a region of opportunity.
Percent of Total U.S. Households / Population (000)*
Source: 2009 MRI Spring
Base: Total Adults
Base: Total Adults
The Midwest Leads The Country In Home Ownership
OWN HOME*
Percent Comp/Population (000)
*Source: 2009 MRI Spring
Base: Total Adults
Base: Total Adults
Midwest Homeowners Have More Discretionary Dollars*
MEDIAN HHI |
% DIFFERENCE vs. MIDWEST |
MEDIAN HOME VALUE |
% DIFFERENCE vs. MIDWEST |
|
| MIDWEST | $55,614 |
- |
$166,614 |
- |
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| West | $65,286 |
+15% |
$336,832 |
+202% |
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| Northeast | $65,415 |
+15% |
$269,310 |
+62% |
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| South | $55,025 |
-1% |
$163,003 |
-2% |
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Source: 2009 MRI Spring
Base: Total Adults
Base: Total Adults
Midwest Living: Exclusive Midwest Lifestyle Guide**
Percentage of Total Edit
**January-June 2009
Hall's Editorial Reports
Hall's Editorial Reports
The Midwest Living Reader is the Best of the Midwest*
MIDWEST LIVING |
MIDWEST |
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| Median HHI | $69,904 |
$55,614 |
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| Own a home | 85% |
75% |
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| Attended/graduated college+ | 67% |
55% |
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Source: 2009 MRI Spring
Base: Total Adults
Base: Total Adults
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©2009 Meredith Corporation. All rights reserved. |
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