| |
Midwest Living Readers Are Your Best Customers
| ADULTS |
 |
(000) |
 |
PERCENT COMP |
| Adults |
 |
3,913 |
 |
100% |
 |
| Men |
 |
993 |
 |
25 |
 |
| Women |
 |
2,920 |
 |
75 |
 |
| Median Age |
 |
53 yrs. |
 |
- |
 |
| Married |
 |
2,567 |
 |
66 |
 |
| Own a Home |
 |
3,317 |
 |
85 |
 |
| Median Home Value |
 |
$193,034 |
 |
- |
 |
| Att/Grad College+ |
 |
2,619 |
 |
67 |
 |
| HHI $50,000+ |
 |
2,528 |
 |
65 |
 |
| HHI $60,000+ |
 |
2,256 |
 |
58 |
 |
| HHI $75,000+ |
 |
1,802 |
 |
46 |
 |
| Median HHI |
 |
$69,904 |
 |
- |
 |
 |
 |
 |
 |
 |
| WOMEN |
 |
(000) |
 |
PERCENT COMP |
 |
| Women |
 |
2,920 |
 |
100% |
 |
| Median Age |
 |
53 yrs. |
 |
- |
 |
| Married |
 |
1,913 |
 |
66 |
 |
| Own a Home |
 |
2,459 |
 |
84 |
 |
| Median Home Value |
 |
$189,179 |
 |
- |
 |
| Att/Grad College+ |
 |
1,965 |
 |
67 |
 |
| HHI $50,000+ |
 |
1,811 |
 |
62 |
 |
| HHI $60,000+ |
 |
1,636 |
 |
56 |
 |
| HHI $75,000+ |
 |
1,308 |
 |
45 |
 |
| Median HHI |
 |
$68,042 |
 |
- |
 |
 |
 |
 |
 |
 |
Source: 2009 MRI Spring
Base: Adults/Women
|
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