Midwest Living Readers Are Your Best Customers


ADULTS
(000)
PERCENT COMP
Adults
3,913
100%
Men
993
25
Women
2,920
75
Median Age
53 yrs.
-
Married
2,567
66
Own a Home
3,317
85
Median Home Value
$193,034
-
Att/Grad College+
2,619
67
HHI $50,000+
2,528
65
HHI $60,000+
2,256
58
HHI $75,000+
1,802
46
Median HHI
$69,904
-



WOMEN
(000)
PERCENT COMP
Women
2,920
100%
Median Age
53 yrs.
-
Married
1,913
66
Own a Home
2,459
84
Median Home Value
$189,179
-
Att/Grad College+
1,965
67
HHI $50,000+
1,811
62
HHI $60,000+
1,636
56
HHI $75,000+
1,308
45
Median HHI
$68,042
-



Source: 2009 MRI Spring
Base: Adults/Women
 
 
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