 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
Richer Market
Life is richer in the Midwest. Rich in spirit. Rich in substance. Rich in style. Rich in all the qualities that matter most to marketers: Size, affluence, education and purchase propensity. The richness of this unique market goes even farther. Midwesterners are sophisticated...yet practical. They're highly cultured...yet down to earth. They're friendly...yet demanding. They're home-centered...yet worldly too. They're hard to impress. Yet when you win them over, they are incredibly loyal. To people. To institutions. And to brands. Which makes the Midwest a market of enduring opportunity for your brand.
Richer Magazine
The Midwest is much more than just a geographic region. It is a place and a people with a voice and values all their own. Only one magazine speaks in that voice — and is a mirror image of those values — Midwest Living. Midwest Living provides its readers with the richest reflection of what matters most to them. Home. Family. Travel. Food. All with a distinctly Midwestern focus and flavor. All presented with spirit and style. And with a combination of trusted information and inspiration that compels readers to take action. To reach America's richest market, you need the magazine that defines it. And delivers it. Midwest Living.
Richer Home
Home and family are the enduring foundation of Midwestern life. More than anything, they are what make life richer here. So it comes as no surprise that the Midwest is one of America's very best markets for home products. In fact, a greater percentage of Midwesterners own their own homes when compared to any other region. And Midwesterners have more discretionary income, much of which is devoted to all things home related.
Where do they turn for the inspiration, ideas, resources and recommendations to fuel their passion for their homes? To the one magazine, the only magazine, that's entirely relevant to Midwesterners' needs, style and sensibilities. Where do advertisers turn to tap into the core of the U.S. home products market? To the one magazine, the only magazine, Midwesterners call home. To Midwest Living.
Richer Food
Food plays a powerful, pervasive role in Midwestern life. It is an integral part of Midwesterners' passion for celebration, for sharing time with friends and family, for the sheer joy of dining well. When it comes to fine foods, Midwesterners rely on the magazine that knows their tastes better than any other — Midwest Living. Only Midwest Living showcases the bounty of the region, with articles and recipes reflective of each season's unique richness.
Only Midwest Living draws on Midwesterners' diverse heritage. From haute cuisine to country classic, it features the finest dining. From fresh, fabulous local ingredients...to festivals and fairs...to recipes from legendary restaurants, inns and readers themselves... Midwest Living is a Midwesterner's most trusted sourcebook. Which makes this one-of-a-kind magazine one of the most powerful environments for advertisers in the food category.
Richer Travel
Life's richer here. And that makes the Midwest a richer travel destination. After all, the Midwest has the greatest lakes, rivers, parks and outdoor adventures. It has small-town charm and big-city chic, cozy B&Bs and elegant hotels. It has world-class shopping and a world of cultural institutions. With high disposable incomes, and a proven propensity to travel, Midwesterners are the ideal target audience for travel destinations and services. The region's central location makes it the perfect point of departure for destinations all across the country.
And there's nothing like Midwest Living magazine's authoritative travel coverage and acknowledged expertise to point this affluent, active audience in just the right direction. In every way, Midwest Living delivers the best of this market on-the-move.
|
|||
|
|||
©2008 Meredith Corporation. All rights reserved. |
|||
