2012 RATE CARD

Rate Base: 950,000



NATIONAL DISPLAY ADVERTISING RATES

 

 

FOUR COLOR

BLACK & WHITE

 

Page

$139,460

$97,760

 

2/3 Page

112,420

68,220

 

1/2 Page

97,660

58,860

 

1/3 Page

77,170

39,310

 

Covers–Non Cancelable

 

2nd

$160,260

 
 

3rd

160,260

 
 

4th

175,140

 



DISPLAY VOLUME DISCOUNTS

Advertisers may earn discounts based on paging volume running the course of a contract year. Inserts contribute to, but do not earn national volume discounts. Inserts contribute on a national page equivalency based on revenue as applied to open rate. Short rates will be in effect for discounts not earned.

  VOLUME DISCOUNTS
 

3 Pages

5%

 

9 Pages

15%

 

6 Pages

10%

 

12 Pages

20%




TRAVELER'S GUIDE RATES

   
1 ISSUES
3 ISSUES
4 ISSUES
6 ISSUES
 
 

4 Inch 4/C

$14,920

$14,470

$14,020

$13,580

 
 

4 Inch B&W

12,810

12,430

12,040

11,660

 
 

2 Inch B&W

7,550

7,320

7,100

6,870

 
 

1 Inch B&W

4,180

4,050

3,930

3,800

 

 

Discounts are earned for the 12-month, 6-issue period beginning with the issue of first insertion. Advertisers who place their advertisements without an advertising agency, and who supply required film materials, may deduct 15% from earned rates. Traveler's Guide rates are applicable to a variety of businesses — hotels, visitor bureaus, festivals, attractions, etc.


COPY SPLIT CHANGES

A-B SPLIT AND GEOGRAPHICAL SPLIT: A-B split runs, disregarding geographic areas, result in one half of the newsstand and subscriber copies carrying ad "A," and the other half ad "B." Magazines are bound in an A-B, A-B sequence. Available only to individual advertisers using a half-page or larger space. Advertisers using the same size and color space units may make A-B copy or geographical split changes at the following premium:

GEO SPLIT - FOUR COLOR OR BLACK & WHITE: $1,800 PER PAGE
All copy charges are non-commissionable.

A-B SPLIT - 4C OR BLACK & WHITE: $2,800 PER PAGE
Fifth color: $5,400 per page



MIDWESTLIVINGTRAVEL.COM

PRODUCT INFORMATION SERVICE: "midwestlivingtravel.com" is a special section available to advertisers in Midwest Living. Readers send their requests to a clearing house which processes the orders (for 6 months from issue date) and forwards leads to advertisers on a weekly basis.

REQUIREMENTS: Listing request and copy must arrive in Des Moines on the closing date of issue(s).

TRAVEL SPECIFICATIONS: Listing (maximum of two lines) consists of 15 words of copy (including headline) with type to be set by Midwest Living. Advertiser's name should be included in listing copy.



MECHANICAL REQUIREMENTS

SEND DIGITAL FILES VIA MEREDITH AD EXPRESS
POWERED BY SENDMYAD. TO JOIN GO TO:
https://meredith.sendmyad.com.

Note: When establishing an account please observe the minimum requirements and avoid processing errors.








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