Demographic Profile (Adults)

	Audience (000)	% Comp	Index
Adults	4,400	100.0	100
Women	3,871	88.0	170
Men	529	12.0	25

Married	3,101	70.5	125
Sep/Wid/Div	844	19.2	103
Single	456	10.4	42
Any Children in HH	1,833	41.7	100

Employed	3,119	70.9	110
Prof/Managerial	1,824	41.5	183
2+ Employed in HH	2,301	52.3	105

Age 18–24	38	0.9	7
Age 25–34	94	2.1	12
Age 35–44	1,589	36.1	178
Age 45–54	1,227	27.9	146
Age 55–64	1,144	26.0	197
Age 65+	308	7.0	43
Median Age	48.7

HHI $50,000+	3,449	78.4	151
HHI $75,000+	2,714	61.7	191
HHI $100,000+	2,052	46.6	243
Median HHI	$94,396

Attended College+	3,535	80.3	153
Graduated College+	2,145	48.7	193

Own Home	3,637	82.7	117
Median Home Value	$336,763
Source: 2005 Fall MRI Prototype: Real Simple and InStyle RPC: 4.00

Demographic Profile (Women)

	Audience (000)	% Comp	Index
Women	3,871	100.0	100

Married	2,681	69.3	127
Sep/Wid/Div	798	20.6	86
Single	392	10.1	47
Any Children in HH	1,587	41.0	93

Employed	2,687	69.4	121
Prof/Managerial	1,594	41.2	188
2+ Employed in HH	1,994	51.5	111

Age 18–24	36	0.9	8
Age 25–34	83	2.1	12
Age 35–44	1,361	35.2	177
Age 45–54	1,108	28.6	151
Age 55–64	1,012	26.1	196
Age 65+	272	7.0	39
Median Age	48.9

HHI $50,000+	3,004	77.6	159
HHI $75,000+	2,347	60.6	201
HHI $100,000+	1,788	46.2	259
Median HHI	$93,415

Attended College+	3,113	80.4	153
Graduated College+	1,860	48.0	199

Own Home	3,215	83.1	118
Median Home Value	$332,772
Source: 2005 Fall MRI Prototype: Real Simple and InStyle RPC: 3.65