| SHOPPING
DESTINATIONS
Ready to wear
74% Department stores
51% Mass merchandiser stores
45% Specialty apparel stores
44% Discount department stores
41% Catalogues
Accessories
53% Department stores
45% Mass merchandiser stores
38% Discount stores
Footwear
56% Department stores
29% Mass Merchandiser stores
29% Discount Stores
PURCHASES
Helped influence fashion purchase decisions
71% Magazine editorial
58% Catalogues
50% Magazine Advertisements
48% Friends/Relatives
POWERFUL
60% Likely to recommend fashion to friends and family
Source: MORE 2005 Subscriber Study
MRI Spring 2005 (base: Women)
Base: Total Respondents
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