AN AUDIENCE THAT KNOWS WHO IT IS—AND WHAT IT WANTS
More subscribers embrace life after 40. They are affluent,
educated, accomplished and fit. More
is the only media brand that celebrates these women by talking
directly to them, acknowledging their confidence, smarts,
sophistication and positive attitude.
MORE SUBSCRIBERS ARE DEVOTED
READERS
More subscribers read 3 out of the
last 4 issues, spending an average of 72 minutes vs. an industry
average of 45 minutes. Days spent reading average 4.3 vs.
an industry average of 2 days.
HIGHER OUT-OF-POCKET COMMITMENT
More readers are willing to spend more
upfront for their magazine: Unlike more of its competitors, More collects $20 for a two-year, 20-issue subscription.
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