READER PROFILE
2008 Fall MRI WOMEN
AUDIENCE (000) |
% COMP |
INDEX |
|
| WOMEN |
1,526 |
100.00 |
100 |
| AGE 25–49 |
609 |
40 |
87 |
| AGE 25–54 |
1,065 |
70 |
126 |
| AGE 35 –54 |
965 |
63 |
166 |
| AGE 45–54 |
742 |
49 |
252 |
| AGE 35+ |
1,382 |
91 |
128 |
| MEDIAN AGE |
51 |
||
| HHI $50,000+ |
1,272 |
83 |
156 |
| HHI $75,000+ |
987 |
65 |
186 |
| HHI $100,000+ |
785 |
51 |
229 |
| MEDIAN HHI |
$103,372 |
||
| EMPLOYED |
1,134 |
74 |
128 |
| PROFESSIONAL/MANAGERIAL |
622 |
41 |
179 |
| 2+ EMPLOYED IN HOUSEHOLD |
593 |
39 |
138 |
| MARRIED |
1,000 |
66 |
121 |
| ANY CHILDREN |
566 |
37 |
85 |
| ATTENDED COLLEGE | 1,165 |
76 |
140 |
| GRADUATED COLLEGE+ |
699 |
46 |
177 |
| OWN HOME |
1,218 |
80 |
114 |
| MEDIAN HOME VALUE |
$387,492 |
||
AFFLUENT READERS
More® Magazine is #1 in growth among affluent readers
GROWTH '07 VS. '08 |
MEDIAN HHI FEMALE HOH |
|
| MORE | +48.2% | $124,300 |
| HARPER'S BAZAAR | +28.9% | $135,500 |
| VOGUE | +12.3% | $134,900 |
| ELLE | +11.1% | $133,300 |
| W | +9.5% | $146,200 |
| IN STYLE | +3.6% | $132,900 |
| VANITY FAIR | +0.9% | $140,400 |
| GOURMET | +0.5% | $134,700 |
| TOWN & COUNTRY | -2.2% | $134,700 |
MMR 2007
 |
Printable Version |  |
|
PDF Version -Affluent Readers |