Reader Profile
MRI Spring 2009
AUDIENCE (000)  |
% COMP
|
INDEX
|
|
| Women | 1,388 |
100 |
100 |
|
Age 25–54 |
971 |
70 |
127 |
| Age 35 –54 |
899 |
65 |
171 |
| Age 45–54 |
613 |
44 |
229 |
| Age 35+ |
1,296 |
93 |
132 |
| Median Age |
51 |
||
| HHI $50,000+ |
1,179 |
85 |
156 |
| HHI $75,000+ |
857 |
62 |
172 |
| HHI $100,000+ |
637 |
46 |
199 |
| Median HHI |
$93,550 |
||
| Employed |
958 |
70 |
121 |
| Professional/Managerial |
554 |
40 |
175 |
| 2+ Employed In Household |
542 |
39 |
143 |
| Married |
964 |
70 |
130 |
| Attended College | 1,123 |
81 |
147 |
| Graduated College+ |
732 |
53 |
201 |
| Own Home |
1,145 |
83 |
119 |
| Median Home Value |
$308,157
|
||
 |
|||
Affluent Readers
Greatest increase in Median HHI among affluent female readers
of any Women's or Epicurean title
|
MEDIAN HHI |
% CHANGE |
|
| More | $149,891 |
+7.9 |
| Real Simple | 146,682 |
+3.4 |
| Cooking Light | 144,049 |
+2.8 |
| W | 157,860 |
+1.7 |
| Lucky | 145,988 |
+.06 |
| O, The Oprah Magazine | 142,372 |
N/A |
| Redbook | 136,630 |
N/A |
| Martha Stewart Living | 140,228 |
-.6 |
| Glamour | 138,724 |
-1 |
| InStyle | 146,999 |
-1.2 |
| Shape | 140,757 |
-3.7 |
| Marie Claire | 139,990 |
-3.7 |
| Harper's Bazaar | 150,136 |
-4.6 |
| Gourmet | 147,155 |
-5.2 |
| Vogue | 143,958 |
-5.3 |
| Allure | 137,668 |
-5.7 |
| Food & Wine | 145,685 |
-6.2 |
| Elle
|
143,380
|
-6.6
|
|
|
||
|
2008 vs. 2007 Mendelsohn Affluent Survey, Female Heads of House, HHI $100,000 + |
||
