Reader Profile
   
 
 
AUDIENCE (000)
 
%COMP
 
INDEX
 
WOMEN
1,713
100
100
Age 25–49
632
37
83
Age 25–54
951
56
103
Age 35+
1,537
90
127
Median Age
53
 
 
HHI $50,000+
1,339
78
143
HHI $75,000+
1,070
63
172
HHI $100,000+
787
46
194
Median HHI
$93,862
 
 
Employed
1,115
65
120
Professional/Managerial
653
38
170
Dual Income Household
575
34
132
Married
1,001
58
111
Attended College
1,343
78
138
Graduated College+
748
44
160
Own Home
1,383
81
118
Median Home Value
$276,978
 
 




 
AUDIENCE (000)
 
%COMP
 
INDEX
 
ADULTS
1,788
100
100
WOMEN
1,713
96
186
Age 25–49
655
37
81
Age 25–54
983
55
100
Age 35+
1,601
90
129
Median Age
53
 
 
HHI $50,000+
1,390
78
135
HHI $75,000+
1,106
62
160
HHI $100,000+
808
45
180
HHI $150,000+
405
23
220
Median HHI
$92,807
 
 
Employed
1,168
65
109
Professional/Managerial
671
38
166
Dual Income Household
604
34
129
Married
1,058
60
109
Attended College
1,383
77
140
Graduated College+
768
43
157
Own Home
1,446
81
117
Median Home Value
$277,077
 
 
   
 
Affluent Reader
   
 
 
AUDIENCE (000)
 
%COMP
 
INDEX
 
WOMEN (AFFLUENT)
816
100
100
Age 25–54
480
59
97
Age 35+
778
95
127
Median Age
52
 
 
HHI $125,000+
539
66
104
HHI $200,000+
203
25
137
HHI $300,000+
89
11
187
Median HHI
$144,008
 
 
Professional/Managerial
491
60
98
Married
696
85
113
Attended College
681
84
106
Graduated College+
545
67
111
Own Home
775
95
102
Median Home Value
$389,703
 
 
Median Total Asset Value
Of HH
$990,080
 
 
   
 
 
AUDIENCE (000)
 
%COMP
 
INDEX
 
ADULTS (HOH)
919
100
100
WOMEN (HOH)
816
93
190
Age 25–54
521
57
97
Age 45–54
375
41
166
Age 35+
849
92
127
Median Age
52
 
 
HHI $125,000+
608
66
102
HHI $200,000+
222
24
120
HHI $300,000+
100
11
165
Median HHI
$144,005
 
 
Professional/Managerial
567
62
100
Married
768
84
121
Attended College
758
83
106
Graduated College+
602
66
109
Own Home
867
94
101
Median Home Value
$382,560
 
 
Median Total Asset Value
Of HH
$946,947
 
 
   
   
       
   
   
2011 Copyright Meredith Corp.