New York City,
April 2012

Health + Wellness Expo
April 13 & 14

Race Day
April 15

*dates subject to change
Over 10,000 women from around the country and the world will participate in this inspirational women-only, three-day event.
In-Book Bonus Exposure
Sponsor logo exposure on promotional ads in More magazine and Fitness magazine in Feb – May, plus New York Runner Magazine and other publications and websites geared towards runners
Logo inclusion on a program recap advertorial in More and Fitness
Logo and link will be included on event information pages found on,,, and
Email blasts with sponsor logos and links will be sent to approximately 700,000 women to promote the event
Email newsletter updates will include sponsor mentions
Online Branding
Booth at two-day pre-race Health + Wellness Expo
Tent in Central Park on Race Day
Logo exposure on high-impact signage
Logo exposure on 10,000 race t-shirts and runners’ bibs
Sampling in over 10,000 gift bags
Session sponsorship at Health + Wellness Expo
Sponsor prizes included in winner prize package
Held in New York City, the #1 press market
Sponsor inclusion in extensive PR campaign
The 2011 event captured nearly 520 million media impressions including coverage on The View, Access Hollywood and in The New York Times
Custom Sponsor
Integration Opportunities
Pace car and car display
Race day massage or stretching tent
Finisher food bag sampling
Branding on thunder sticks or "Go Cards" to cheer on runners
Logo inclusion on mylar blankets given to every runner post-race
Direct mail sponsorship
Opt in at registration for custom opportunities
For additional information, contact your More or Fitness representative. Advertiser/Sponsor benefits pending final paging and sponsorship commitment.
2011 Copyright Meredith Corp.