Reader Profile
    
 
 
AUDIENCE (000)
  
%COMP
 
INDEX
  
WOMEN
1,847
100
100
Age 25–49
770
42
93
Age 25 –54
1,100
60
110
Age 35+
1,676
91
128
Median Age
51
 
 
HHI $50,000+
1,450
79
143
HHI $75,000+
1,157
63
171
HHI $100,000+
924
50
211
Median HHI
$100,068
 
 
Employed
1,267
69
125
Professional/Managerial
706
38
169
Dual Income Household
652
35
138
Married
1,089
59
111
Attended College
1,491
81
143
Graduated College+
856
46
172
Own Home
1,431
78
111
Median Home Value
$280,795
 
 




 
AUDIENCE (000)
  
%COMP
 
INDEX
  
ADULTS
1,963
100
100
WOMEN
1,847
94
182
Age 25–49
820
42
91
Age 25 –54
1,169
60
107
Age 35+
1,773
90
130
Median Age
51
 
 
HHI $50,000+
1,554
79
136
HHI $75,000+
1,210
62
158
HHI $100,000+
948
48
192
Median HHI
$96,817
 
 
Employed
1,335
69
115
Professional/Managerial
735
37
165
Dual Income Household
708
36
136
Married
1,171
60
109
Attended College
1,534
78
142
Graduated College+
883
45
166
Own Home
1,544
79
112
Median Home Value
$278,115
 
 
   
 
Affluent Reader
   
 
 
AUDIENCE (000)
  
%COMP
 
INDEX
  
WOMEN (AFFLUENT)
816
100
100
Age 25–54
534
65
106
Age 35+
764
94
128
Median Age
51
 
 
HHI $125,000+
571
70
111
HHI $200,000+
228
28
145
HHI $300,000+
96
12
158
Median HHI
$151,261
 
 
Professional/Managerial
536
66
108
Married
687
84
118
Attended College
663
81
101
Graduated College+
538
66
119
Own Home
772
95
103
Median Home Value
$418,773
 
 
Median Total Asset Value
Of HH
$1,037,601
 
 
   
 
 
AUDIENCE (000)
  
%COMP
 
INDEX
  
ADULTS (HOH)
876
100
100
WOMEN (HOH)
816
93
190
Age 25–54
573
65
110
Age 45–54
384
44
174
Age 35+
820
94
129
Median Age
51
 
 
HHI $125,000+
619
71
110
HHI $200,000+
235
27
135
HHI $300,000+
100
11
152
Median HHI
$150,838
 
 
Professional/Managerial
591
68
111
Married
744
85
121
Attended College
718
82
106
Graduated College+
588
67
126
Own Home
830
95
103
Median Home Value
$415,026
 
 
Median Total Asset Value
Of HH
$1,011,080
 
 
   
   
       
   
   
2011 Copyright Meredith Corp.