New York City,
April 2011
Health + Wellness Expo
April 22 & 23

Race Day
April 24

*dates subject to change
 
 
   
 
Over 10,000 women from around the country and the world will participate in this inspirational women-only, three-day event.
   
       
       
 
ADVERTISER/SPONSOR OPPORTUNITIES
In-Book Bonus Exposure
Sponsor logo exposure on promotional ads in More magazine and Fitness magazine in Feb – May, plus New York Runner Magazine and other publications and websites geared towards runners
Logo inclusion on a program recap advertorial in More and Fitness
Logo and link will be included on event information pages found on More.com, fitnessmagazine.com, NYRR.org, MoreMustHaves.com and fitfeatures.com
Email blasts with sponsor logos and links will be sent to approximately 700,000 women to promote the event
Email newsletter updates will include sponsor mentions
   
 
Online Branding
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Booth at two-day pre-race Health + Wellness Expo
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Tent in Central Park on Race Day
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Logo exposure on high-impact signage
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Logo exposure on 10,000 race t-shirts and runners’ bibs
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Sampling in over 10,000 gift bags
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Session sponsorship at Health + Wellness Expo
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Sponsor prizes included in winner prize package
PR
Held in New York City, the #1 press market
Sponsor inclusion in extensive PR campaign
The 2008 event captured nearly 200 million media impressions including coverage on Today, CBS Early Show and in The New York Times
Custom Sponsor
Integration Opportunities
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Pace car and car display
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Race day massage or stretching tent
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Finisher food bag sampling
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Branding on thunder sticks or "Go Cards" to cheer on runners
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Logo inclusion on mylar blankets given to every runner post-race
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Direct mail sponsorship
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Opt in at registration for custom opportunities
For additional information, contact your More or Fitness representative. Advertiser/Sponsor benefits pending final paging and sponsorship commitment.
   
       
   
   
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