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Reader Profile |
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AUDIENCE (000) |
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%COMP |
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INDEX |
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WOMEN |
1,951 |
100 |
100 |
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Age 25–54 |
1,252 |
64 |
118 |
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Age 35 –54 |
1,129 |
58 |
156 |
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Age 45–54 |
713 |
37 |
189 |
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Age 35+ |
1,784 |
91 |
129 |
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Median Age |
51 |
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HHI $50,000+ |
1,608 |
82 |
149 |
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HHI $75,000+ |
1,340 |
69 |
186 |
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HHI $100,000+ |
1,114 |
57 |
239 |
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Median HHI |
$110,809 |
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Employed |
1,365 |
70 |
128 |
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Professional/Managerial |
770 |
40 |
176 |
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Dual Income Household |
721 |
37 |
146 |
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Married |
1,209 |
62 |
116 |
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Attended College |
1,598 |
82 |
145 |
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Graduated College+ |
971 |
50 |
185 |
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Own Home |
1,597 |
82 |
117 |
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Median Home Value |
$286,408 |
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AUDIENCE (000) |
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%COMP |
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INDEX |
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ADULTS |
2,031 |
100 |
100 |
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WOMEN |
1,951 |
96 |
186 |
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Age 25–54 |
1,286 |
63 |
114 |
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Age 35 –54 |
1,162 |
57 |
151 |
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Age 45–54 |
733 |
36 |
185 |
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Age 35+ |
1,850 |
91 |
131 |
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Median Age |
51 |
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HHI $50,000+ |
1,672 |
82 |
141 |
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HHI $75,000+ |
1,380 |
68 |
173 |
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HHI $100,000+ |
1,129 |
56 |
219 |
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Median HHI |
$108,800 |
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Employed |
1,426 |
70 |
117 |
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Professional/Managerial |
786 |
39 |
172 |
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Dual Income Household |
736 |
36 |
137 |
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Married |
1,262 |
62 |
113 |
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Attended College |
1,627 |
80 |
146 |
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Graduated College+ |
992 |
49 |
181 |
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Own Home |
1,675 |
83 |
117 |
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Median Home Value |
$283,622 |
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Affluent Reader
2009 Mendelsohn Affluent Survey, HOH
HHI $100,000+ Base: Female HOH |
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AUDIENCE (000) |
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%COMP |
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INDEX |
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WOMEN |
899 |
100 |
100 |
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Age 25–54 |
629 |
69.9 |
98 |
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Age 45–54 |
479 |
53.3 |
172 |
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Age 35+ |
863 |
96.0 |
114 |
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Median Age |
50.7 |
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HHI $125,000+ |
623 |
69.3 |
114 |
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HHI $200,000+ |
248 |
27.6 |
150 |
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HHI $300,000+ |
105 |
11.7 |
152 |
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Median HHI |
$153,873 |
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Professional/Managerial |
464 |
51.6 |
109 |
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Married |
748 |
83.2 |
94 |
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Attended College |
798 |
88.8 |
108 |
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Graduated College+ |
579 |
64.4 |
107 |
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Own Home |
867 |
96.4 |
101 |
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Median Home Value |
$407,530 |
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Median Total Asset Value of HH |
$971,013 |
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