Reader Profile
   
 
 
AUDIENCE (000)
 
%COMP
 
INDEX
 
WOMEN
1,951
100
100
Age 25–54
1,252
64
118
Age 35 –54
1,129
58
156
Age 45–54
713
37
189
Age 35+
1,784
91
129
Median Age
51
 
 
HHI $50,000+
1,608
82
149
HHI $75,000+
1,340
69
186
HHI $100,000+
1,114
57
239
Median HHI
$110,809
 
 
Employed
1,365
70
128
Professional/Managerial
770
40
176
Dual Income Household
721
37
146
Married
1,209
62
116
Attended College
1,598
82
145
Graduated College+
971
50
185
Own Home
1,597
82
117
Median Home Value
$286,408
 
 




 
AUDIENCE (000)
 
%COMP
 
INDEX
 
ADULTS
2,031
100
100
WOMEN
1,951
96
186
Age 25–54
1,286
63
114
Age 35 –54
1,162
57
151
Age 45–54
733
36
185
Age 35+
1,850
91
131
Median Age
51
 
 
HHI $50,000+
1,672
82
141
HHI $75,000+
1,380
68
173
HHI $100,000+
1,129
56
219
Median HHI
$108,800
 
 
Employed
1,426
70
117
Professional/Managerial
786
39
172
Dual Income Household
736
36
137
Married
1,262
62
113
Attended College
1,627
80
146
Graduated College+
992
49
181
Own Home
1,675
83
117
Median Home Value
$283,622
 
 
   
 
Affluent Reader
2009 Mendelsohn Affluent Survey, HOH
HHI $100,000+ Base: Female HOH
   
 
 
AUDIENCE (000)
 
%COMP
 
INDEX
 
WOMEN
899
100
100
Age 25–54
629
69.9
98
Age 45–54
479
53.3
172
Age 35+
863
96.0
114
Median Age
50.7
 
 
HHI $125,000+
623
69.3
114
HHI $200,000+
248
27.6
150
HHI $300,000+
105
11.7
152
Median HHI
$153,873
 
 
Professional/Managerial
464
51.6
109
Married
748
83.2
94
Attended College
798
88.8
108
Graduated College+
579
64.4
107
Own Home
867
96.4
101
Median Home Value
$407,530
 
 
Median Total Asset Value of HH
 $971,013
 
   
   
       
   
   
2010 Copyright Meredith Corp.