Audience


Audience : Women

 

Audience (000)

% Comp

Index

       
Total Women
13,052 100 100
Married
8,256         63.3 117
Employed Full Time 5,365   41.1 94
Age 35-49 4,166        
31.9 110
Age 35-54
5,897         45.2 118
Age 30+
12,234       93.7 118
Median Age: 52.9      
HHI $50,000+
7,184         55.0 105
HHI $60,000+ 5,892         45.1 102
HHI $75,000 4,341        
33.3 99
HHI $100,000 2,620    20.1 94
Median HHI: $55,380      
Attend/Grad College+
6,930 53.1 98

Grad College+

3,040    23.3 92
Own Home 10,843       83.1 120
Home Value $100,000+ 8,456         64.8 115
Home Value $200,000+
4,917         37.7 102
Average Home Value: $244,030      

Source: MRI Spring 2008
Base: Adults