Magazine Info


STATE EDITIONS

State

 

Circulation

630 Alabama 73,400
910 Alaska 6,100
850 Arizona 64,500
710 Arkansas 35,000
940 California 304,300
830 Colorado 55,000
160 Connecticut 47,000
240 Delaware 13,200
260 District of Columbia 50,200
560 Florida 214,600
550 Georgia 114,000
950 Hawaii 10,900
820 Idaho 15,700
330 Illinois 152,900
320 Indiana 75,500
420 Iowa 62,400
460 Kansas 66,200
610 Kentucky 66,000
720 Louisiana 48,100
110 Maine 19,700
250 Maryland 42,300
140 Massachusetts 82,700
340 Michigan 145,400
410 Minnesota 92,100
640 Mississippi 34,500
430 Missouri 78,100
810 Montana & Wyoming 22,700
450 Nebraska 32,600
870 Nevada 23,500
120 New Hampshire  19,100
220 New Jersey 111,200
840 New Mexico 19,000
210 New York 209,400
530 North Carolina 128,800
440 North & South Dakota 29,000
310 Ohio 189,900
730 Oklahoma 49,000
930 Oregon 48,900
230 Pennsylvania 190,800
150 Rhode Island 12,600
540 South Carolina 51,500
620 Tennessee 114,900
740 Texas 233,700
860 Utah 25,600
130 Vermont 8,800
510 Virginia/West Virginia 101,400
920 Washington 73,900
350 Wisconsin 94,400
   

Behavior-scan Editions*

Circulation

 

351 Eau Claire 2,500
831 Grand Junction 1,700
744 Midland 1,600
143 Pittsfield 1,300
422 Cedar Rapids 4,700

 

* BehaviorScan® is an industry recognized in-market-testing service provided by Information Resources, Inc. The markets selected are not only representative, but are small enough to control and afford. In the last 25 years IRI has tested over a 1,000 new products with an accuracy rate of 92%.
Participating manufacturers, hired by IRI, have their Food, Drug & Mass purchases tracked. The collected data is analyzed by IRI to see how advertising that runs in the market impacts the consumer’s purchasing habits.  

The BehaviorScan® testing service is available based on sectional center definitions in the following cities: Pittsfield, MA, Eau Claire, WI, Midland, TX, Grand Junction, CO and Cedar Rapids, IA. The Bscan edition of LHJ runs in subscription copies only in the market purchased.