Magazine Info


STATE EDITIONS 2010

State

 

Circulation
630 Alabama 75,600
910 Alaska 6,300
850 Arizona 61,000
710 Arkansas 37,300
940 California 288,200
830 Colorado 52,500
160 Connecticut 45,500
240 Delaware 13,300
260 District of Columbia 48,200
560 Florida 211,600
550 Georgia 112,100
950 Hawaii 10,500
820 Idaho 16,100
330 Illinois 151,300
320 Indiana 76,400
420 Iowa 61,800
460 Kansas 68,700
610 Kentucky 68,100
720 Louisiana 52,400
110 Maine 20,100
250 Maryland 42,700
140 Massachusetts 82,100
340 Michigan 139,300
410 Minnesota 88,800
640 Mississippi 36,300
430 Missouri 79,800
810 Montana & Wyoming 22,200
450 Nebraska 33,500
870 Nevada 24,600
120 New Hampshire  19,100
220 New Jersey 107,500
840 New Mexico 19,500
210 New York 202,900
530 North Carolina 135,100
440 North & South Dakota 29,300
310 Ohio 192,600
730 Oklahoma 52,000
930 Oregon 49,200
230 Pennsylvania 202,700
150 Rhode Island 13,100
540 South Carolina 56,600
620 Tennessee 121,800
740 Texas 229,400
860 Utah 25,200
130 Vermont 8,500
510 Virginia/West Virginia 107,900
920 Washington 71,000
350 Wisconsin 96,300
   

Behavior-scan Editions*

Circulation

 
351 Eau Claire 2,400
831 Grand Junction 1,700
744 Midland 1,600
143 Pittsfield 1,300
422 Cedar Rapids 4,600

 

* BehaviorScan® is an industry recognized in-market-testing service provided by Information Resources, Inc. The markets selected are not only representative, but are small enough to control and afford. In the last 25 years IRI has tested over a 1,000 new products with an accuracy rate of 92%.
Participating manufacturers, hired by IRI, have their Food, Drug & Mass purchases tracked. The collected data is analyzed by IRI to see how advertising that runs in the market impacts the consumer’s purchasing habits.  

The BehaviorScan® testing service is available based on sectional center definitions in the following cities: Pittsfield, MA, Eau Claire, WI, Midland, TX, Grand Junction, CO and Cedar Rapids, IA. The Bscan edition of LHJ runs in subscription copies only in the market purchased.