Magazine Info


SPLIT RUNS 2009

Regional Split Runs
Geographic split runs are available in offset only along regional, state and spot market lines.
Premiums do not earn any discounts and are not subject to 15% agency commission.
Geographic and spot market splits are available in every issue, subject to mechanical capacity.

Position

Full latitude is necessary on all advertisements to meet mechanical and make-up considerations.
Important Orders, copy and copy instructions for regional and spot market and state split-run
advertisements must be clearly marked as such and should clearly identify the copy to be
used in a specific regional edition(s), geographical area(s) or “balance of circulation.”

Minimum Charge of $8,400 gross per page

4-COLOR

 

Page

Spread

1st Copy Change $7,700 $9,200
Each Additional Copy Change $6,100 $7,700
Perfect A/B $14,700 $28,000

BLACK & WHITE

Page

Spread

1st Copy Change $6,100 $7,000
Each Additional Copy Change $5,400 $6,100

REGIONAL

 

Page

Spread

Regional Copy Change $3,200 $4,700