| 630 |
Alabama |
67,000 |
| 910 |
Alaska |
7,000 |
| 850 |
Arizona |
65,000 |
| 710 |
Arkansas |
34,000 |
| 940 |
California |
328,000 |
| 830 |
Colorado |
59,000 |
| 160 |
Connecticut |
38,000 |
| 240 |
Delaware |
13,000 |
| 260 |
District of Columbia |
55,000 |
| 560 |
Florida |
213,000 |
| 550 |
Georgia |
108,000 |
| 950 |
Hawaii |
11,000 |
| 820 |
Idaho |
16,000 |
| 330 |
Illinois |
164,000 |
| 320 |
Indiana |
73,000 |
| 420 |
Iowa |
56,000 |
| 460 |
Kansas |
64,000 |
| 610 |
Kentucky |
60,000 |
| 720 |
Louisiana |
45,000 |
| 110 |
Maine |
19,000 |
| 250 |
Maryland |
44,000 |
| 140 |
Massachusetts |
88,000 |
| 340 |
Michigan |
148,000 |
| 410 |
Minnesota |
93,000 |
| 640 |
Mississippi |
33,000 |
| 430 |
Missouri |
79,000 |
| 810 |
Montana & Wyoming |
22,000 |
| 450 |
Nebraska |
32,000 |
| 870 |
Nevada |
23,000 |
| 120 |
New Hampshire |
21,000 |
| 220 |
New Jersey |
122,000 |
| 840 |
New Mexico |
19,000 |
| 210 |
New York |
226,000 |
| 530 |
North Carolina |
122,000 |
| 440 |
North & South
Dakota |
29,000 |
| 310 |
Ohio |
185,000 |
| 730 |
Oklahoma |
48,000 |
| 930 |
Oregon |
47,000 |
| 230 |
Pennsylvania |
194,000 |
| 150 |
Rhode Island |
13,000 |
| 540 |
South Carolina |
49,000 |
| 620 |
Tennessee |
101,000 |
| 740 |
Texas |
234,000 |
| 860 |
Utah |
24,000 |
| 130 |
Vermont |
9,000 |
| 510 |
Virginia |
69,000 |
| 920 |
Washington |
76,000 |
| 520 |
West Virginia |
29,000 |
| 350 |
Wisconsin |
95,000 |
|
| 351 |
Eau Claire |
2,000 |
| 831 |
Grand Junction |
2,000 |
| 743 |
Midland |
1,000 |
| 142 |
Pittsfield |
1,000 |
| 422 |
Cedar Rapids |
4,000 |
|
*BehaviorScan® is an industry recognized in-market-testing
service provided by Information Resources, Inc. The markets selected
are not only representative, but are small enough to control and
afford. In the last 25 years IRI has tested over a 1,000 new products
with an accuracy rate of 92%.
Participating manufacturers, hired by IRI, have their
Food, Drug & Mass purchases tracked. The collected data is analyzed
by IRI to see how advertising that runs in the market impacts the
consumer’s purchasing habits.
The BehaviorScan® testing service is available
based on sectional center definitions in the following cities: Pittsfield,
MA, Eau Claire, WI, Midland, TX, Grand Junction, CO and Cedar Rapids,
IA. The Bscan edition of LHJ runs in subscription copies only in
the market purchased. |
