National Advertising Rates 2007

As one of the sixth largest magazines in America, Ladies' Home Journal reaches an audience of 13 million women each month. One of every eight women read Ladies' Home Journal, making it the most powerful print vehicle to communicate with women 30+. The Ladies' Home Journal reader is a major influence on purchase decisions, inside and outside her home. As the magazine that has never underestimated the power of women, Ladies' Home Journal holds a special place in the lives of women who turn to us each month to celebrate the bonds of family, comforts of home and the heart of what matters.

RATES
Effective January 2007 issue
Average Annual Rate Base: 3,800,000

4-color
2-color
Black & White
Full Page $225,800 $220,000 $213,900
2/3 Page 171,400 162,700 155,700
1/2 Page, Checkbd. & Digest* 135,500 132,100 128,400
1/3 Page** 99,400 84,300 82,400
1/6 Page N/A N/A 44,100
4th Cover 321,400 N/A N/A
2nd Cover 272,300 N/A N/A
3rd Cover 249,400 N/A N/A

Covers become noncancelable two months prior to national closing date.

See material requirements and specifications for 2-color PMS ink policy.

*Island digest available only in non-bleed for a 5% premium.

**Stairstep column is available for a 5% premium.

Select Edition
Special edition containing extra editorial related to home and family, targeted to a specific, demographically select group of subscribers. LHJ's Select edition is The Good Life. Contact your Ladies' Home Journal representative for details.

Source: MRI Spring 2006
Base: Women

© Meredith Corporation 2005