Audience


Audience : Adults

 

Audience (000)

% Comp

Index

       
Total Adults
13,865 100 100
Married
8,796 63.4  113
Age 35-49 4,310 31.1 105
Age 35-54
6,104  44.0 113
Age 30+
12,711 94.0  120
Median Age: 53.2      
HHI $50,000+
7,664  55.3 99
HHI $60,000+ 6,271 45.2 96
HHI $75,000 4,661 33.6 94
HHI $100,000 2,846 20.5 90
Median HHI: $55,249      
Attend/Grad College+
7,409 53.4 100

Grad College+

3,268 23.6 91
Own Home 11,463 82.7  119
Home Value $100,000+ 8,974 64.7 113
Home Value $200,000+
5,227 37.7 101
Average Home Value: $244,715      

Source: MRI Spring 2008
Base: Adults