Audience : Adults

	Audience (000)	% Comp	Index
Total Adults	13,865	100	100
Married	8,796	63.4	113
Age 35-49	4,310	31.1	105
Age 35-54	6,104	44.0	113
Age 30+	12,711	94.0	120
Median Age: 53.2
HHI $50,000+	7,664	55.3	99
HHI $60,000+	6,271	45.2	96
HHI $75,000	4,661	33.6	94
HHI $100,000	2,846	20.5	90
Median HHI: $55,249
Attend/Grad College+	7,409	53.4	100
Grad College+	3,268	23.6	91
Own Home	11,463	82.7	119
Home Value $100,000+	8,974	64.7	113
Home Value $200,000+	5,227	37.7	101
Average Home Value: $244,715

Source: MRI Spring 2008
Base: Adults